Marketing and Business Law
I am researching Return on Marketing Investment. I stopped in yesterday and one of the research assistant ran a search and pulled up some articles. I tried to do the same search at home and it did not work. It does not return anything when I search for "Return on Marketing Investment"
I was able to find Sears Inventory turn over and Days in Inventory ratios from the S&P website ; however, I cannot find the industry average for these two ratios. Can you point me to where I might be able to find them?
Our group is working on our first project for Hank's and we need some help using the research tools you instructed us about. We are having trouble finding the major players (direct competition) and their relative strength in the functional beverage industry. Can you please help us find the correct sources? Thanks so much!