Marketing and Business Law

ABI/INFORM Complete (ProQuest)
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.
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Business Abstracts with Full Text (EBSCO)
Contains business magazines and scholarly journals for more than 510 publications back to 1995.
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Business Source Premier (EBSCO)
Business Source Premier is a full text business database, covering management, economics, finance, accounting, international business.
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Citing Business Sources Using APA
Not just for business articles
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Communication & Mass Media Complete (EBSCO)
The database combines two earlier databases in the fields of communication and mass media studies CommSearch (formerly produced by the National Communication Association (NCA), and Mass Media Articles Index (formerly produced by Pennsylvania State University). CMMC offers cover-to-cover (core) indexing and abstracts for over 300 journals, and selected (priority) coverage of over 100 more, for a combined coverage of over 400 titles. This database includes full text for nearly 200 journals. Many major journals have indexing, abstracts, PDFs and searchable citations from their first issues to the present.
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Communication Abstracts (EBSCO)
Abstracts articles from journals, conference proceedings and hard-to-find documents. Includes scientific research and government policies. Distinct from ComAbstracts and ComIndex, Communication Abstracts is produced at Temple University and provides abstracting coverage of books and journals in all areas of communication studies (mass, interpersonal and new communication technologies).
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EconLit with Full Text (EBSCO)
Citations and abstracts of journal articles, books, working papers and dissertations from 1969 to present based on the Journal of Economic Literature's subject classification and supported by the American Economic Association (AEA). This enhanced version of EconLit includes the full text of all AEA journals and roughly 400 other scholarly journals.
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Emerald Journal Database (Emerald) [
Full-text journal articles on management and economics. This database can also be searched. Villanova subscribes to a portion of the journals offered full-text in Emerald
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Lexis Nexis Academic
Provides full-text access to a wide range of news (national, international, regional, business, legal, and foreign language), business (company financial news and information, accounting, auditing & tax information, industry and market news), and legal (law reviews, federal case law, state legal research) sources. It also features news transcripts, the U.S. Code, Constitution & Court rules, state and country profiles, medical abstracts, and reference & directory sources.
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Philadelphia Business Journal
Searchable full text access to Philadelphia Business Journal and their Book of Lists with a 10 year archive of content.  With 39 additional cities covered in the Business Journals, this is a great source for intelligence about local business conditions and trends.
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ProQuest Business Periodicals (ProQuest)
Simultaneously search all business & industry periodicals available through Proquest Central, including the ABI/Inform databases, concentrated publications on the pharmaceutical, banking, computing and telecommunications industries and Canadian, Asian and European business news.
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PsycINFO 1872-current (ProQuest)
Indexes journals, dissertations and some books in the fields of personality psychology, social psychology, educational psychology and more.
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Regional Business News (EBSCO)
This database provides comprehensive full text coverage for regional business publications. Regional Business News incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States.
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WARC
Case studies, news and data on global marketing and advertising.
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Advertising Age Datacenter
News, reports and statistics about the advertising industry
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American Attitudes: What Americans Think about the Issues That Shape Their Lives
Chronicles the changes and consistencies in the attitudes of the American public on numerous social topics over the past thirty years.
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American FactFinder
A search engine that provides access to the population, housing and economic data collected by the Census Bureau. American FactFinder 2 can be used to retrieve data from the 2000 and 2010 Census, American Community
Surveys (ACS), Population Estimates and the Economic Census and Surveys, including 2010 redistricting data, street address and zip code data searches.
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American Generations: Who They Are and How They Live
Discusses the differences and similarities among the various generations and age groups of Americans.
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American Health: Demographics and Spending of Health Care Consumers
Presents data on health care consumers and provides a comprehensive look at the demand for health care. Examines the demographics of health care consumers and the services they use. Includes detailed health care spending data and the latest data on health care coverage.
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American Men: Who They Are & How They Live
Provides demographic data showing the size of the male population, its changing age distribution, rising educational attainment, and evolving racial composition. Also includes demographic data on men's health, incomes, living arrangements, spending, and wealth.
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American Sexual Behavior: Demographics of Sexual Activity, Fertility, and Childbearing
Provides information on reproductive health and family formation practices in the United States, including data on sexuality, fertility, marriage, and childbirth.
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American Time Use: Who Spends How Long at What
Presents detailed time use data for the most important demographic characteristic in determining how people spend their time-their age. Analyzes raw time use data to produce the percentages of people participating in activities, the indexes, and the rankings--each of which reveals significant differences in time use by lifecycle stage.
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American Women: Who Are They & How They Live
Provides demographic data showing the size of the female population, its changing age distribution, rising educational attainment, and evolving racial composition. Also includes demographic data on women's health, incomes, living arrangements, spending, and wealth.
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Americans and Their Homes: Demographics of Homeownership
Examines the demographics of American homeowners and the characteristics of their homes. Examines trends in homeownership, homeowners and their homes, homeowners by region, owners of new homes, owners of mobile homes, owners of high-value homes, homeowners who recently moved, and spending on homes.
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BLS Time Use Survey
"The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing."
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Community Sourcebook of ZipCode Demographics
REF HA203.S66 Publishers use U.S. Bureau of Census data Consumer Expenditure Survey to estimate spending patterns arriving at Spending Potential Indices reported by post office zip code and product or service categories. Top "Tapestry Types" a market segmentation system developed by the publisher uses 60 attributes to analyse nieghborhoods. Villanova is "Top Rung" the wealthiest consumer market.
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Consumer Expenditure Survey
Use this data collected by the U.S. Bureau of Census and to find out who spends how much on what. Build your own simple tables or use tables already created. Use this data to find out spending patterns of college graduates on food eaten at home or away from home, or medical supply expenditures by region.
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County and City Data Book
Presents statistics on such topics as population, health, crime, education, income, trade for each county and incorporated city with 25,000 inhabitants or more.
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Demographics USA
REF HC110.C6 B847 2006 Source for standard Buying Power Index and custom BPI's. BPI's measure a markets spending power. May be used to measure market potential, evaluate new product potential and test marketing strategies.
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Demographics of the U.S.: Trends and Projections
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Direct Marketing Association Statistical Fact Book
Facts and benchmarks on marketing practices and returns.
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ESRI Community Tapestry
Free web site offers a market segmentation tool searchable by zip code and based on socioeconomic and demographic profiles.
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Economist Intelligence Unit (EIU)
Commerce Reports, Country Reports, Country Profiles (last published in 2008) and Market Indicators and Forecasts from the Economist Intelligence Unit offer monthly and annual in depth analysis, data and ratings for the infrastructure, demographics, political scene, domestic economy, foreign trade, including regional and industrial sector breakdowns for over 200 countries.
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Global Financial Data
Global Financial Data features historical data on worldwide stock exchanges, bond indices,intraday data, futures data,interest rates, population data, and much more, there are currently 20,000 data sets available. All data is clearly defined, easy to read, and is readily downloadable into Excel.
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Global Market Information Database (Euromonitor)
This resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer market sizes and forecasts. The data includes 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Lifestyle indicators for 71 countries, lifestyle reports for 65 countries, and country profiles for 250 countries are also included.
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Liber8
Economic information portal from the Federal Reserve Bank of St. Louis for university and government documents librarians and students. Single point of access to economic information from the Federal Reserve, other government agencies including an International Economic Statistics databases.
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Polling the Nations
The database includes 12,000 surveys and 250,000 questions on more than 3,500 topics. Scope is international, from the United States, to more than 60 other countries.
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Roper Center for Public Opinion Research
First-time users have to register. The Roper Center has a large archive of public opinion information. It contains nearly 500,000 questions and responses from national public opinion surveys going back to 1935. Among the many survey sources are Gallup, Harris, New York Times, Wall Street Journal, ABC, CBS, CNN and NBC. The archive includes full datasets required to conduct bivariate and multivariate analyses using RoperExpress.
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Social Explorer
Explore thousands of historical data maps. Our maps are interactive and go from the first US Census in 1790 to the present.
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Social Trends and Indicators USA
"Provides detailed statistics on social issues paired with expert analyses of the statistics."
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State Rankings
REF HA203.U17 Translates the statistics generated by the U.S. government on everything from weather to crime to insurance coverage into easily comparable state rankings. Use this resource to identify potential test markets, by answering such questions as which are the top states for leisure or have the most sunny days
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State and Metropolitan Area Data Book
REF HA202.S84 2006 Quick reference to housing and population statistics for the U.S. Bureau of Census. Find values and percentages for population characteristics and business activity by county and city.
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DataPlanet
Search and browse for datasets on topics ranging from banking to criminal justice to economic indicators to health to labor to natural resources and transportation gleaned from government agencies, private exchanges, and international organizations. Statistical Datasets supports customized graphing, mapping and even has some common statistical functions.
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Statistical Insight (Proquest)
Provides the index and abstracts to American Statistics Index (U.S. government statistical sources). Contains over 100,000 statistical publications and is searchable by subject, category, title and author.
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The American Marketplace: Demographics and Spending Patterns
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WARC
Case studies, news and data on global marketing and advertising.
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Advertising Red Books
Search by brand, product catagory or company to discover advertising expenditures.
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Alibaba
A database of suppliers of products, ingredients, and parts. A popular source for MGMT 1102 students. To get a quote, stick to the "gold" providers and be sure to send many copies of your question. Please identify yourself as a student when requesting price quotes.
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Cabell’s Directories of Publishing Opportunities
Provides the publishing guidelines of journals in the following areas: accounting, management, marketing, educational curriculum and methods, educational psychology and administration, and psychology. Includes address for submission, review information ( such as type of review, acceptance rate) and type of articles (current issues, literature reviews, etc.)
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Encyclopedia of Associations: National
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Gale directory of publications and broadcast media
REF PN4867.G28
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SRDS Media Solutions
Directories providing contact, market and rate data on print and media advertising outlets. The Market Lifestyle Analyst providing market profiles is only available in paper at the Falvey Information Desk.
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ThomasNet Register of American Manufacturers
Contains directory information on United States Companies, Services, and Products. Falvey owns the print version of the Register. Ask for it at the Reference Desk.
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Gartner Group Intraweb
Gartner is a leading information technology research provider. Gartner offers market statistics and forecasts for hardware, software, communications, IT services and semiconductors. Additionally there are reports and case studies by IT topic and by industry. Subscription courtesy of Villanova UNIT.
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Global Market Information Database (Euromonitor)
This resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer market sizes and forecasts. The data includes 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Lifestyle indicators for 71 countries, lifestyle reports for 65 countries, and country profiles for 250 countries are also included.
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Global New Product Development (GNPD)
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MRI+ University Internet Reporter
MRI+ University Internet Reporter from Mediamark Research provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Only compatible with EXPLORER 6 or higher. Mediamark data may be used for ACADEMIC TEACHING PURPOSES ONLY. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.
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MarketResearch
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.
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Mintel Reports
Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.
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Sports Business Research Network
Sports Business Research Network provides sports marketing information: market size, and demographics; sports participation, licensing, financial and retail trends; international marketing and professional sports trends. It includes buyTRACK which tracks the sales of sporting goods purchases on the Internet. Some international coverage.
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U.S. Commercial Service Market Research Library
Free registration required. Obtain both Country Commercial Guides and more narrowly focused market research reports.
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e-Marketer
E-Marketer is an international aggregator of data and reports on digital marketing from over 4000 sources. Access reports, data and news about media usage, social media, mobile, digital advertising, e-commerce, e-mail marketing, and search across a wide range of industries.
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Trendwatching
Global consumer insights.  Access to free content only.
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Countries and their Cultures
"Focuses on cultures and countries around the world, specifically what is and is not shared culturally by the people who live in a particular country. Entries contain descriptive summaries of the country in question, including demographic, historical, cultural, economic, religious, and political information."
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Economist Intelligence Unit (EIU)
Commerce Reports, Country Reports, Country Profiles (last published in 2008) and Market Indicators and Forecasts from the Economist Intelligence Unit offer monthly and annual in depth analysis, data and ratings for the infrastructure, demographics, political scene, domestic economy, foreign trade, including regional and industrial sector breakdowns for over 200 countries.
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SourceOECD Country Studies
On the left pane link to Country Studies for reports on migration, education, health, investment, industry, taxation, environment and technological innovation, agriculture and energy.
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U.S. Commercial Service Market Research Library
Free registration required. Obtain both Country Commercial Guides and more narrowly focused market research reports.
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