FALVEY MEMORIAL LIBRARY


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Marketing and Business Law


 Books

 Articles

ABI/INFORM Complete (ProQuest)
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.
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Business Abstracts with Full Text (EBSCO)
Contains business magazines and scholarly journals for more than 510 publications back to 1995.
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Business Source Premier (EBSCO)
Business Source Premier is a full-text, scholarly and trade article database covering a wide range of topics including management, marketing, accounting, finance, economics, international business, operations management and management information systems.
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Citing Business Sources Using APA
Not just for business articles
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Communication & Mass Media Complete (EBSCO)
CMMC offers cover-to-cover indexing and abstracts for more than 570 journals, and selected coverage of nearly 200 more, for a combined coverage of more than 770 titles; furthermore, this database includes full text for over 450 journals. CMMC incorporates the content of CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index (formerly produced by Penn State) along with numerous other journals in communication, mass media, and other closely-related fields of study.
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Communication Abstracts (EBSCO)
Abstracts articles from journals, conference proceedings and hard-to-find documents. Includes scientific research and government policies. Distinct from ComAbstracts and ComIndex, Communication Abstracts is produced at Temple University and provides abstracting coverage of books and journals in all areas of communication studies (mass, interpersonal and new communication technologies).
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EconLit with Full Text (EBSCO)
Citations and abstracts of journal articles, books, working papers and dissertations from 1969 to present based on the Journal of Economic Literature's subject classification and supported by the American Economic Association (AEA). This enhanced version of EconLit includes the full text of all AEA journals and roughly 600 other scholarly journals.
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Emerald Journal Database
Searchable database of full-text journal articles on management and economics. Villanova subscribes to a portion of the journals offered full-text in Emerald.
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Lexis Nexis Academic
Provides full-text access to a wide range of news (national, international, regional, business, legal, and foreign language), business (company financial news and information, accounting, auditing & tax information, industry and market news), and legal (law reviews, federal case law, state legal research) sources. It also features news transcripts, the U.S. Code, Constitution & Court rules, state and country profiles, medical abstracts, and reference & directory sources.
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Philadelphia Business Journal (American City Business Journals)
Searchable full text access to Philadelphia Business Journal and their Book of Lists with a 10 year archive of content.  With 39 additional cities covered in the Business Journals, this is a great source for intelligence about local business conditions and trends.
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ProQuest Business Periodicals (ProQuest)
Simultaneously search all business & industry periodicals available through Proquest Central, including the ABI/Inform databases, concentrated publications on the pharmaceutical, banking, computing and telecommunications industries and Canadian, Asian and European business news.
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PsycINFO (ProQuest)
Indexes journals, dissertations and some books in the fields of personality psychology, social psychology, educational psychology and more.
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Regional Business News (EBSCO)
This database provides comprehensive full text coverage for regional business publications. Regional Business News incorporates coverage of 80 business journals, newspapers and newswires from all metropolitan and rural areas within the United States.
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WARC
Case studies, news and data on global marketing and advertising.
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 Statistics

 Company and Industry

 Dictionaries/Encyclopedias

 Directories

 Market Reports

Gartner Group Intraweb
Gartner is a leading information technology research provider. Gartner offers market statistics and forecasts for hardware, software, communications, IT services and semiconductors. Additionally there are reports and case studies by IT topic and by industry. Subscription courtesy of Villanova UNIT.
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Passport Euromonitor
Formerly the Global Market Information Database, this resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer market sizes and forecasts. The data includes 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Lifestyle indicators for 71 countries, lifestyle reports for 65 countries, and country profiles for 250 countries are also included.
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Global New Products Database (Mintel)
Global New Products Database (GNPD) monitors new product activity in consumer packaged goods markets worldwide.
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MRI+ University Internet Reporter
MRI+ (Mediamark Research & Intelligence) provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.
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MarketResearch
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.
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Mintel Reports
Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.  DO NOT USE IE6
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Sports Business Research Network
Statistics, articles and reports on sporting goods, participation, fans and facilities.
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U.S. Commercial Service Market Research Library
Free registration required. Obtain both Country Commercial Guides and more narrowly focused market research reports.
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e-Marketer
e-Marketer is an international aggregator of data and reports on digital marketing from over 4000 sources. Access reports, data and news about media usage, social media, mobile, digital advertising, e-commerce, e-mail marketing, and search across a wide range of industries.
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Trendwatching
Global consumer insights.  Access to free content only.
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 Country Reports

 Videos

Linda Hauck is the subject librarian for Marketing and Business Law and is available for research consultations, instruction, curricular support & purchase requests.

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222
610-519-8744



 


Last Modified: Friday, May 31st, 2013