Buyer Behavior

Conducting Research

• Question Center
  Ask a question, answer a question, and read and benefit from other questions and answers.
• Library Catalog
  Books, movies, journals, tagging, texting, images, and your own favorites account.
• Marketing and Business Law Subject Page
  A page dedicated to the resources that best serve  Marketing and Business Law Students.
• MKT2120 Resource Finder
  This is a link to the tagged resources that I have found to be useful in conducting the research for this course.
• MKT2120 Buyer Behavior Powerpoint Presentation
  Delivered in person on Sept. 4th, this presentation should help you to identify and use various library resources effectively.
• Journal of Consumer Research Style Sheet
  This class requires that all research be cited using the JCR format. You can use RefWorks to save and export citations in this and other formats.

Finding a research article

When you know the name of the newspaper, magazine, or journal:

• Enter the name in the Catalog, see this example:

             Journal of Marketing

• Click the link that applies (check the years of availability). If the title is only in print there will be no links to an online version.

• Most of the publications will allow you to "Search Within Publication" using keywords, dates, authors, etc.

Working only with an idea, an author, an article title, or any information without knowing the title of the journal itself.

• Goto the Research by Subject Page.

• Select the relevant topic. For Example, Marketing

• Click on the "Articles" tab.

• Select your favorite resource. ABI/Inform, Business Source Premier, Business Full Text, and Business & Industry are all excellent resources.

Other Resources

• OpinionArchives
  OpinionArchives is a new resource that is very helpful in accessing the opinions of Americans on a variety of national and international issues. Click Here for more information.