To get started, learn more about the casual clothing or denim market. Market research reports are a good place to start. In addition, market research reports are often written on consumer segments. Don't neglect to look for reports on holiday shopping.
MRI + University Internet Reporter and Simmons conduct national consumer surveys to learn about buying habits and media use.
SRDS Select Local Market Audience Analyst
General opinion polls may also cover topics pertinent to your marketing objectives.
Search trade and professional literature for tips on seasonal marketing and examples of holiday campaigns, promotions and discount practices.
Don't forget to find articles about related topics such as campus outreach, or signage and displays in retail environments.
Focus on exploring the scholarly or academic literature on these topics
If you've never studied the art of writing advertisingments, these handbooks and others discoverable by searching our Catalog for "advertising copy" will be instructive.
Gartner Group Intraweb Market research and analysis for information technology.
ComScore Browse news releases and white papers by a leading digital marketing metrics firm.
Journal of Interactive Marketing Search this scholarly journal research of digital marketing including email, search, mobile, video and social web.
eMarketer Provider of marketing statistics and analysis for the digital marketing channels. Look for an upcoming campus trial!
HitWise Experians internet marketing metrics and analysis. Browse blogs and press releases for summaries of research.
Pew Internet & American Life Project Free high quality social research on American's engagement with digital media.
Not all information sources are created equal. You will be expected to do due diligence on the sources you rely on. This means you should investigate and analyse the research you use.