FALVEY MEMORIAL LIBRARY


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Competitive Effectiveness: Susanna Foo

Market Research Reports

Global Market Information Database (Euromonitor) Explore this rich resource to get statistics and reports on consumer trends and packaged food catagories.

Mintel Reports Create a user profile before searching this comprehensive collection of market research reports on marketing trends and product catagories.

MarketResearch.com Very comprehensive but often dated reports.

ReferenceUSA Search Onesource the international module of this comprehensive business directory so see if you can find BMI or Datamonitor reports.

eMarketer One stop shop for everything you want to know about digital marketing.

Consumer Surveys, Profiles & Demographics

MRI+ University Internet Reporter  Use Internet Explorer to query this database with national and local Philadelphia area consumer survey data.

Lexis-Nexis Statistical Datasets Explore the EASI Market Planner data to gain insight into consumer behavior, expenditures and demographic and psychographic profiles.

SRDS Local Market Audience Analysts Use Internet Explorer to get demographic and consumer segmentation data.  Check out the video guide for search tips.

Promotional Budgets

BizMiner  Use this resource to benchmark financials for startups.

SRDS Media Solutions  Use this suite of directories to find out how much it costs to advertise.

Ad$Summary Use this reference book to find out how much advertising spending has been done historically by comparable brands.

Advertising Red Book Traditional advertising industry directory with top line data on advertising spending.

Design & Packaging

Global New Product Development  Use this database of new packaged goods gathered by attendence at trade shows, new product announcments and researchers scouring the trade literature as well as examining shelves to learn about the competition.

GlobalADsource Register for basic access which only supports viewing thumbnails of ads.  Also available via Lexis Nexis. 

TESS This is a database of logos and trademarks registered with the United States Patent Office.  Check this to make sure your logo or tradename is available.

Look for these books on Reserve

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The Trade

Web Sites

Gourmet News  A newspaper for the gourmet food industry, website requires registration.  Also available vai ABI/Inform.

Gourmet Retailer  Another web trade publication.

Prepared Foods

Association for Dressings & Sauces

Food Marketing Institute

National Association for the Specialty Food Trade

Look for these books on Reserve at Falvey Memorial Library

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The Basics:  The Business of Specialty Foods

From Kitchen to Market:  Selling Your Gourmet Food Specialty

Trade News

ABI Inform

Business & Industry

Business Source Premier

Business Full Text

Lexis Nexis Academic

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222
610-519-8744


Related Guides & Videos

SRDS Local Market Audience Analyst

Business Presentations

Citing Sources Using APA Style

MRI+ Tutorial


 


Last Modified: Sunday, February 5th, 2012