Search from market research reports on OTC pain relievers and analgesics
Global New Product Development See recently introduced new products, their packages, ingredients, claims and price.
PsychInfo Find research on consumer behavior and developmental psychology to better understand your target market
Dissertations and Theses Full Text Amazing how many PHD's study millennials and Gen Y!
MRI+ Internet Reporter Search results of a consumer survey. Be sure to use Explorer browser.
MedLine Search for articles about health concerns and conditions.
The following resources will help you design an effective consumer survey. Most of these resources were found by searching the Falvey Memorial Library Catalog for subject terms such as social surveys or focused group interviewing. These aren't necessarily the best resource they are just a random sample!
SRDS Media Solutions Suite of directories for media planners with in traditonal channels.
Ad$Summary Reference work with historical ad spending by brand.
e-Marketer Database bringing together statistics and reports on digital marketing.
Advertising Red Book Traditional directory of advertising agencies
Search these databases for news and research on buyer behavior, new products, industry developments and trends in marketing.
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