Begin your SWOT analysis by gathering market research reports on baked goods, cookies, cakes, breakfast foods, snack bars, packaging trends, food retailing, and eating habits and attitudes.
ReferenceUSA Aggregator for market reports by Freedonia and Datamonitor. Search International Indsutry reports.
Global Market Information Database (Euromonitor)
Review Datamonitor SWOT analyses for competitors.
TESS Trademark office database links brands to their owners.
GMID Company tab has a brand search feature
Research new product introduced globally. Check out their attributes, packaging and prices.
Learn about consumer characteristics and what distinguishes purchasers of Moon Pies from Entenman's cakes or TaskyKakes. Or what DMA has the hightest concentration of snack food eaters.
SRDS Local Market Media Analyst Works best with Internet Explorer
You'll want to research trends in the packaged and backed goods catagories as well at research and news about marketing techniques.
ABI Inform Indexes and abstracts trade publications such as Food Business Week.
Agricola This database indexes and abstracts articles on technical aspects of food.
Knowing how to cite a simple book or article usually isn't enought for business researchers. You will likely need to site resources such as technical reports or data sets.
The generic form for a research report is similar to citing a book:
Author, Initials (year) Title of Report (Report # if provided). Location: Publisher or website URL or digital object identifier.
The generic form for a raw data set is as follows:
Rightsholder. (year) Data Title. Retrieved from URL or location and name of data producer.
APA Style An online tutorial to APA style
Research & Documentation Online A guide book to citing the most common resources.
Citing Business Databases in APA Style by Steve Cramer
Concise Rules of APA Style The authority! But not online.
Not all information sources are created equal. You will be expected to do due diligence on the sources you rely on. This means you should investigate and analyse the research you use.
The following resources will help you design an effective consumer survey. Most of these resources were found by searching the Falvey Memorial Library Catalog for subject terms such as social surveys or focused group interviewing. These aren't necessarily the best resource, they are just a random sample. Some are online and others only in print at Falvey Library. Come into the library and browse!