FALVEY MEMORIAL LIBRARY

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Global Practicum

Country Research

Cultural

Countries and Their Cultures E-book

GMID Euromonitor Countries & Consumers, Consumer Lifestyle and Country Pulse reports

Demographic/Economic/Political

EIU Economist Intelligence Unit The Country Reports give a broad and up to date overview of the economic and political conditions in countries.  The Market Indicators and Forecasts provide data bases profiles with estimated growth and contraction areas.

GlobalEdge Free aggregator of authoritative county reports by International Business Center at Michigan State Univresity

OECD iLibrary

Doing Business Guides

Country Commercial Guides Extensive reports on doing business in foreign countries.

EIU Economist Intelligence Unit Country Commerce Reports cover regulation, taxes, competition, trade, human resources and intellectual property

Global Negotiation Resources Free handbook on business communication norms.

World Bank Doing Business  Free reports, rankings and more on business regulations on doing business in 183 economies. Also compares business climates on the city level. Succint but thorough employing workers indicators.

Deloitte International Tax & Business Guides Free reports on investment climate, regulatory concerns, taxation and employment law in 120 countries

Export Import Procedures & Documentation E-book

Federation of International Trade Associations Free collection of links

ECommerce

eMarketer

Market Analysis

Reports

Market research reports and industry reports are the first place to find out about the industry or sector.

ISI Emerging Markets Get company and industry reports on developing countries.  Also good source for news.

NetAdvantage Get S&P Industry Surveys, all reports are written from U.S. perspective but are global in scope.

Mergent Webreports If NetAdvantage doesn't cover you industry Mergent may.

ReferenceUSA Use the OneSource module to find Datamonitor, BMI and Freedonia reports.

Mintel Great market research reports formerly limted to US and UK coverage but in process of expanding.  Worth a look!

Market Research Library Free registration required to download market research reports by the U.S. Commercial Service

GlobalTradeNet  Free protal provided by the Federation of International Trade Associations with access to market analysis authored by U.S. Commercial Service and comparable agencies in the UK and elsewhere.

GMID Euromonitor The FIRST/BEST place for international/foreign market research

Competitors

You will need to identify your competitors in your target country.  In addition to mining what you find in news and market reports, searching these international business directories may uncover competitors.

ISI Emerging Markets

Lexis-Nexis Search the company dossier module.

Uniworld American firms operating in foreign countries.

ReferenceUSA Search the Onesource module for international firms

Mergent Online includes only public international companies

Datamonitor Company Reports 

Associations

International trade associations can be outstanding sources for market research, but the extent of the data and analysis they make available to non-members varies widely.  Use these sources to identify trade associations. Not that leading trade associations are often listed in market research reports.

Encyclopedia of Assocations  U.S. focus

Leardership Directory Only works from on campus, US focus.

Alacra Industry Spotlights Free

Tradenews

You ignore trade news at your own peril.  How else will you know what is happening in your market?

ISI Emerging Markets

ABI Inform

Proquest Asian Business

Proquest European Business

Lexis-Nexis

Business Source Premier

Silobreaker Free

Google News Free

Finding News & Analysis on Market Entry Successes & Failures

To find case studies on successful or failed market entry strategies search the business article databases, ABI Inform, Business Source Permier and Business Abstracts with Full Text.  Expect to wade through a fair number of articles to find actionable information.  Remember scholarly articles are likely to provide an indepth examination whereas trade and professional publications are usually more new requireing more synthesis on your part.  If you have the good fortune to find a scholarly case study you may not need to scan all the trade and professional news.  I recommend using the following words and phrases in the subject field: 

Market entry, market penetration, export marketing, licensing, franchising, joint venture, strategic alliances, partnership (business)

Combine the terms with the AND operator  and type your target market in the geographic or location field.

If you don't find any suitable articles on market entry try export marketing or joint ventures or strategic alliances.  One search is not likely to do the trick.

Sample search limited to scholarly journals in Business Source Premier

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Similar search not limited to scholarly articles in ABI Inform

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Class Presentation PowerPoint

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222
610-519-8744


Citing Business Sources Using APA

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Last Modified: Thursday, September 6th, 2012