FALVEY MEMORIAL LIBRARY


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International Marketing & Trade

Country Reports

Delicious Tags (Linda Hauck's) for freely available country reports with emphasis on business & economics

Economist Intelligence Unit Country Commerce Reports provide detailed guide to trade or doing business, Country Reports provide insight into current developments.

STAT-USA Search the GLOBUS side for Country Commerce Guides and National Trade Estimates on Foreign Trade Barriers

Source OECD Link to Books tab and Country Studies

MarketInsight Macroeconomic risk factors with forecast from IHS Global Insight

Books on doing business in foreign countries abound.  To find them in our catalog try searching these phrases combined with your target country.

Negotiation in business

Business etiquette

Corporate culture

International business enterprises

Market Research

Mintel Excellent model, but reports primarily on US and UK markets

Snapshot Series Not the most current, but worth checking

Reference USA International module, browse SIC or NAICS codes for Datamonitor, BMI and Freedonia reports

GMID (Euromonitor) The single most important resource for the Country Manager Assignment.  So good you will have to resist relying on this source alone.

STAT-USA GLOBUS side

New Products

GNPD (Mintel)  This is a really fun database for exploring new product introductions.

Business & Industry Good coverage of trade publications with indexing for new product introductions

Articles

Business Source Premier

ABI/Inform Global

Lexis-Nexis News

Business Full Text

Proquest Asian Business

Proquest European Business

International Media

SRDS Good for pricing print advertising in foreign markets

Gale Directory of Publications and Broadcast Media Identify media outlets with contact information, but not advertising pricing.

Advertising RedBook Directory of advertisers and agencies.

eMarketer a trial database covering digital marketing on a global scale.  Only available until February 19th.

Make an appointment with Linda


 Online via chat
 By phone
 In my office in Falvey Library
 In my office in Bartley Hall
 

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222
610-519-8744



 


Last Modified: Sunday, February 5th, 2012