Secondary Market Research
Defined Data and information previously gathered by someone else for another purpose
Advantages (It's all relative)
1) Low cost (even for reports that cost upward of $3000.00)
2) Quick (You'll measure the search in hours & days, not weeks and months)
3) Available (The library subscribes to many, but certainly not all, market research providers)
1) Not precisely on point. Doesn't quite answer the question or solve the problem at hand.
2) Not Current. The information may be a bit dated.
3) Accuracy/Quality The methods used to gather the data may not be as rigerous as you would like.
Types of Secondary Market Research
Consumer surveys, Census data, data gather by governement agencies, associations, trade groups & research organizations, market research and industry reports, trade and business news, scholarly research
Utility of Secondary Market Research
1) May be sufficient for the project/problem
2) May serve as aide for primary research design
3) Provide context and background for primary research
Market Research/Industry Reports
Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.
U.S. and global industry market research reports.
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.
Surveys & Demographics
MRI+ University Internet Reporter
MRI+ (Mediamark Research & Intelligence) provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.
Statistical Insight (ProQuest)
Search and browse for datasets on topics ranging from banking to criminal justice to economic indicators to health to labor to natural resources and transportation gleaned from government agencies, private exchanges and international organizations. Statistical Datasets supports customized graphing, mapping and even some common statistical functions.
Indexing and abstracting (with select full text from 2007) of statistical resources from U.S. state government, business and research institute statistical publications. Tables for U.S. government and business reports.
ESRI Business Analyst Online
Explore thousands of historical data maps. Our maps are interactive and go from the first U.S. Census in 1790 to the present.
Business, consumer and marketplace geographic analysis tool. .Access courtesy of the Department of Geography & the Environment. For access create a public account
, using your Villanova email account and email firstname.lastname@example.org to request Business Analyst Online group access. Look for an email from ArcGIS Notification to confirm the invitation (check your junk folder as it may land there). Account administration may take up to 3 days.
CultureBlocks Find Philadelphia neighborhoods that match criteria
Business Source Premier (EBSCO)
Indexes journals, dissertations and some books in the fields of personality psychology, social psychology, educational psychology and more.
Business Source Premier is a full-text, scholarly and trade article database covering a wide range of topics including management, marketing, accounting, finance, economics, international business, operations management and management information systems.