Imodium for Children falls into several catagories. To find relevant secondary market research reports and news you may need to search the following terms: Over the Counter (OTC), Nonprescription, Pediatric, Antidiarrhea, Digestive, Gastrointestinal preparations, Diarrhea Medicine, Oral Rehydration
Finding statistics on the incidence of digestive disorders or physician visits precipitated by diarrhea may be helpful. Consider medical protocols for treating diarrhea.
Benchmark against competitor spending and creative content. Company financials will only report overall spending for marketing or advertising, therefore they are rarely helpful in estimating expenditures by product line. Trade publications such as Advertising Age and ADWeek include news pieces on ad and marketing campaigns. Use the databases listed under Trends and Developments.
Global New Product Development Database of new product introductions with complete descriptions including list price, claims, ingredients, flavors and packaging.