Organizations Due Diligence
Synonomys and related terms on Binge Drinking? Alcohol Abuse, abusive drinking, substance abuse
Comparable public health issues? AIDS, tobacco use
- MRI+ University Internet Reporter - MRI+ University Internet Reporter from Mediamark Research provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Only compatible with EXPLORER 6 or higher. Mediamark data may be used for ACADEMIC TEACHING PURPOSES ONLY. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION. How to Search and read MRI+
- The Lifestyle Market Analyst Use this reference book to identify consumer segments and geographic markets keyed to interests and lifestyle oriented audiences. Use this as a bridge to the media planning services SRDS.
- Social Trends & Indicators
- Polling the Nation
- Roper Center for Public Opinion Research
- Mintel Reports
- "New Strategist " publications. Search the Library catalog for this series of publications that profile American consumers. Many available electronically.