Marketing Research

Organizations-Identification

• The Foundation Directory
• Encyclopedia of Associaitions Regional State and Local Organizations
• IRS Publication 78
• Washington Information Directory
• GuideStar
• Idealist
• Directory of Pennsylvania Foundations

Organizations Due Diligence

• GuideStar 990's
• ABI/Inform
• Lexis/Nexis
• GoogleNews
• AcademicOnefile
• Target Organization Web sites

Literature Review

Synonomys and related terms on Binge Drinking? Alcohol Abuse, abusive drinking, substance abuse

Comparable public health issues? AIDS, tobacco use

• CINHAL (Nursing and Allied Health)
• Proquest Nursing Journals
• MedLine
• PsycInfo
• ABI/Inform
• Business Source Premier
• Business Full Text
• Dissertations & Theses
• Social Science Full Text
• Social Science Citation Index
• Social Services Abstracts

Target Market

• MRI+ University Internet Reporter - MRI+ University Internet Reporter from Mediamark Research provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Only compatible with EXPLORER 6 or higher. Mediamark data may be used for ACADEMIC TEACHING PURPOSES ONLY. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.  How to Search and read MRI+
• The Lifestyle Market Analyst  Use this reference book to identify consumer segments and geographic markets keyed to interests and lifestyle oriented audiences.  Use this as a bridge to the media planning services SRDS.
• Social Trends & Indicators
• Polling the Nation
• Roper Center for Public Opinion Research
• MarketResearch.com
• Mintel Reports
• "New Strategist " publications.  Search the Library catalog for this series of publications that profile American consumers.  Many available electronically.