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Marketing Research


Organizations Due Diligence

Literature Review

Synonomys and related terms on Binge Drinking? Alcohol Abuse, abusive drinking, substance abuse

Comparable public health issues? AIDS, tobacco use

Target Market

  • MRI+ University Internet Reporter - MRI+ University Internet Reporter from Mediamark Research provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Only compatible with EXPLORER 6 or higher. Mediamark data may be used for ACADEMIC TEACHING PURPOSES ONLY. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.  How to Search and read MRI+
  • The Lifestyle Market Analyst  Use this reference book to identify consumer segments and geographic markets keyed to interests and lifestyle oriented audiences.  Use this as a bridge to the media planning services SRDS.
  • Social Trends & Indicators
  • Polling the Nation
  • Roper Center for Public Opinion Research
  • MarketResearch.com
  • Mintel Reports
  • "New Strategist " publications.  Search the Library catalog for this series of publications that profile American consumers.  Many available electronically.

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222


Last Modified: Sunday, February 5th, 2012