For a nice succinct discussion of media usage by country search for a "consumer lifestyle" report in Global Market Information Database (Euromonitor). The sections on "communications and the internet" should be particularly helpful.
Shampoo, conditioner, hair care, salon products, toilettries, health and beauty aids, hair preparations, personal care, toilet preparations, hygeine
Consult country reports to gain an understanding of the economic and commercial infrastructure of your target market. A must read guide only available in paper in the reference section of Falvey Memorial Library is Exporters' Encyclopedia. This reference book provides basic information on communication, trade regulations, trade documentation requirements, transportation & business travel and summaries of regulation of consumer protection, standards, marketing, labeling, advertising and intellectual property rights. A close second to the Exporters Encyclopedia is the Europa World Year Book. This print only publications covers history, trade, industry, communications, transport.
These are free sites for viewing advertising. There are many more fee based sites.