Pitching a New Product/Service
An elevator pitch for a new product or service has to succinctly include a description of the product/service benefits to the consumer and a description of the characteristics of the target market.
Market Research Reports
A market research report for your product/service segment is likley to provide a snapshot of potential target markets and will bring you up to speed fast on the competitive forces at play in your market segment.
Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.
Global Market Information Database (Euromonitor)
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.
This resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer market sizes and forecasts. The data includes 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Lifestyle indicators for 71 countries, lifestyle reports for 65 countries, and country profiles for 250 countries are also included.
View these advice videos by venture capitalists and entepreneurs for tips on how to execute a willing pitch.
You can additional videos via Films on Demand, Stanford's Entepreneurship Corner and Prendisimo(set up account with Villanova email address)
Last Modified: Wednesday, September 19th, 2012