Competitive Effectiveness Spring 2013 Robert Half Technology

Getting Started with Market Research

Market & industry research reports are the encyclopedia articles of business literature. They're even better then Wikipedia because not only do they bring you up to speed fast, but professors love when you cite them!

Look for market research reports on employment or placement or staffing agencies, temporary agencies or IT consultancy. Also find market research on your target market: healthcare businesses.

IBIS World

U.S. and global industry market research reports.
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Gartner Group Intraweb

Gartner is a leading information technology research provider. Gartner offers market statistics and forecasts for hardware, software, communications, IT services and semiconductors. Additionally there are reports and case studies by IT topic and by industry. Subscription courtesy of Villanova UNIT.
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Frost & Sullivan

Industry research, trends and economic analysis for energy, building, aerospace & defense, healthcare, electronics, communication technologies, chemicals and industrial processes sectors.
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NetAdvantage (Standard & Poor's)

Standard & Poor’s NetAdvantage is a comprehensive, professional source of proprietary analysis on industry trends, corporate activities, and investments. For non-business students, the service includes a Financial Education section with tools for understanding personal finance.
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ReferenceUSA

Directory with US private and public company reports. Also includes household data.
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Segmenting and Getting to Know the Target Market

Us the market research reports on the healthcare industry to guide your research into the size, location and interests of your potential target market.

Healthcare Information and Management Systems Society Check out the research and resources from this non-profit devoted to impoving healthcare through information technology.

American Staffing Association A trade association for the staffing industry.

Look for similar or related organizations via Encyclopedia of Associations.

Find out what the current concerns and trends in "health information technology" are by searching the current business and medical business literature

MEDLINE (Thomson Scientific / ISI Web Services)

Search the Medline portion of PubMed.Citations export easily to EndNote.
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ABI/INFORM Complete (ProQuest)

he most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.
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Business Source Premier (EBSCO)

Business Source Premier is a full text business database, covering management, economics, finance, accounting, international business.
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Primary Target Market Research Aids

Handbook of Online Marketing Research

Handbook for Focus Group Research

Survey Research Methods

How to Conduct Surveys a Step by Step Guide

Focus Groups a Practical Guide for Applied Research

Encyclopedia of Survey Research Methods

Sage Encyclopedia of Qualitative Research Methods

SWOT Analysis

It may be helpful to look for model SWOT analyses for Robert Half Technology's parent Robert Half International.

SWOT Models

MarketLine Company Profiles

Recently rebranded from Datamonitor to MarketLine company reports cover both U.S. and foreign companies in a wide range of industries. Typically reports are 15-20 pages and provide a description of the business, company history, key personnel, products and services and competitors. Datamonitor industry reports are available from ReferenceUSA and OneSource
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ReferenceUSA

Directory with US private and public company reports. Also includes household data.
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Current Developments at Robert Half Technology

Search the business news for details about Robert Half Technology and trends in the IT staffing business.

ABI/INFORM Complete (ProQuest)

Business Source Premier (EBSCO)

Business Source Premier is a full text business database, covering management, economics, finance, accounting, international business.
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Marketing & Advertising

Message

To craft effective advertising copy it may be helpful to consult writing manuals:

Gabay's Copywriters Compendium

Adweek Copywriting Handbook

Do some primary research to findout what messages resonante with your target market.

Advertising

Most of our subscription sources on advertising are listed in this topic guide.

Last Modified: Sunday, January 27th, 2013