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Competitive Effectiveness Spring 2013 Robert Half Technology


Getting Started with Market Research

Market & industry research reports are the encyclopedia articles of business literature.  They're even better then Wikipedia because not only do they bring you up to speed fast, but professors love when you cite them!

Look for market research reports on employment or placement or staffing agencies, temporary agencies or IT consultancy.  Also find market research on your target market: healthcare businesses.

  IBIS World
U.S. and global industry market research reports.
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  Gartner Group Intraweb
Gartner is a leading information technology research provider. Gartner offers market statistics and forecasts for hardware, software, communications, IT services and semiconductors. Additionally there are reports and case studies by IT topic and by industry. Subscription courtesy of Villanova UNIT.
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  Frost & Sullivan

  NetAdvantage (Standard & Poor's)
Standard & Poor’s NetAdvantage is a comprehensive, professional source of proprietary analysis on industry trends, corporate activities, and investments. For non-business students, the service includes a Financial Education section with tools for understanding personal finance.
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  ReferenceUSA
Directory with US private and public company reports. Also includes household data.
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Segmenting and Getting to Know the Target Market

Us the market research reports on the healthcare industry to guide your research into the size, location and interests of your potential target market.

Healthcare Information and Management Systems Society  Check out the research and resources from this non-profit devoted to impoving healthcare through information technology.

American Staffing Association  A trade association for the staffing industry.

Look for similar or related organizations via Encyclopedia of Associations.

Find out what the current concerns and trends in "health information technology" are by searching the current business and medical business literature

  MEDLINE (Thomson Scientific / ISI Web Services)
Search the Medline portion of PubMed.Citations export easily to EndNote.
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  ABI/INFORM Complete (ProQuest)
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.
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  Business Source Premier (EBSCO)
Business Source Premier is a full-text, scholarly and trade article database covering a wide range of topics including management, marketing, accounting, finance, economics, international business, operations management and management information systems.
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Primary Target Market Research Aids

Handbook of Online Marketing Research

Handbook for Focus Group Research

Survey Research Methods

How to Conduct Surveys a Step by Step Guide

Focus Groups a Practical Guide for Applied Research

Encyclopedia of Survey Research Methods

Sage Encyclopedia of Qualitative Research Methods

SWOT Analysis

It may be helpful to look for model SWOT analyses for Robert Half Technology's parent Robert Half International.

SWOT Models

  MarketLine Company Profiles
Recently rebranded from Datamonitor to MarketLine company reports cover both U.S. and foreign companies in a wide range of industries. Typically reports are 15-20 pages and provide a description of the business, company history, key personnel, products and services and competitors. Datamonitor industry reports are available from ReferenceUSA and OneSource
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  ReferenceUSA
Directory with US private and public company reports. Also includes household data.
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Current Developments at Robert Half Technology

Search the business news for details about Robert Half Technology and trends in the IT staffing business.

  ABI/INFORM Complete (ProQuest)
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.
[Details]

  Business Source Premier (EBSCO)
Business Source Premier is a full-text, scholarly and trade article database covering a wide range of topics including management, marketing, accounting, finance, economics, international business, operations management and management information systems.
[Details]

Marketing & Advertising

Message

To craft effective advertising copy it may be helpful to consult writing manuals:

Gabay's Copywriters Compendium

Adweek Copywriting Handbook

Do some primary research to findout what messages resonante with your target market.

Advertising

Most of our subscription sources on advertising are listed in this topic guide.

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222
610-519-8744


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Last Modified: Wednesday, September 4th, 2013