Industry & Market Research Reports
Search for reports on travel, amusement parks, theme parks and your target markets.
Mintel ReportsMintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.
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U.S. and global industry market research reports.
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Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.
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Associations
Extend what you've learned by exploring related trade association web site.
Themed Entertainment Association Find attendance statistics for theme and water parks as well as operational guidelines
U.S. Travel Association Industry advocacy association providing data, forecasts and survey results
Association of Travel Marketing Executives Professional association offering forum for idea generation and exchange among marketing professionals in the travel and tourism industries.
The Competition
Market Reports will identify companies that compete in the catagory. Find out more about the competing firms via company profiles and trade news. Don't forget search for news about competing properties events, offerings and promotions. Don't just search by firm name but also by property or destination. Do explore competitors web sites but also find out what consumers learn about destinations via travel sites and news.
Company Profiles
MarketLine Company ProfilesRecently rebranded from Datamonitor to MarketLine company reports cover both U.S. and foreign companies in a wide range of industries. Typically reports are 15-20 pages and provide a description of the business, company history, key personnel, products and services and competitors. Datamonitor industry reports are available from ReferenceUSA and OneSource
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Directory with US private and public company reports. Also includes household data.
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Provides full-text access to a wide range of news (national, international, regional, business, legal, and foreign language), business (company financial news and information, accounting, auditing & tax information, industry and market news), and legal (law reviews, federal case law, state legal research) sources. It also features news transcripts, the U.S. Code, Constitution & Court rules, state and country profiles, medical abstracts, and reference & directory sources.
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Trade News
ABI/INFORM Complete (ProQuest)The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.
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Searchable full text access to Philadelphia Business Journal and their Book of Lists with a 10 year archive of content. With 39 additional cities covered in the Business Journals, this is a great source for intelligence about local business conditions and trends.
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Business Source Premier is a full text business database, covering management, economics, finance, accounting, international business.
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AAA World Magazine Mid Atlantic
Target Market
Start out by getting some qualitative information on your target market by searching market research reports such as Mintel or Marketresearch.com. Get quantitative demographic data from the Census, consumer surveys and market segmentations schemes.
American FactFinderA search engine that provides access to the population, housing and economic data collected by the Census Bureau. American FactFinder 2 can be used to retrieve data from the 2000 and 2010 Census, American Community
Surveys (ACS), Population Estimates and the Economic Census and Surveys, including 2010 redistricting data, street address and zip code data searches.
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Directories providing contact, market and rate data on print and media advertising outlets. The Market Lifestyle Analyst providing market profiles is only available in paper at the Falvey Information Desk.
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Search and browse for datasets on topics ranging from banking to criminal justice to economic indicators to health to labor to natural resources and transportation gleaned from government agencies, private exchanges, and international organizations. Statistical Datasets supports customized graphing, mapping and even has some common statistical functions.
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Esri's Tapestry Segmentation for use with SRDS and Statistical Datasets EASI module
MRI+ University Internet ReporterMRI+ University Internet Reporter from Mediamark Research provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Only compatible with EXPLORER 6 or higher. Mediamark data may be used for ACADEMIC TEACHING PURPOSES ONLY. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.
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Last Modified: Friday, February 15th, 2013
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Linda Hauck
