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Competitive Effectiveness Fall 2012 Hope Paige


The Medical Identification Ecosystem

Secondary market research reports typically provide context on how markets operate in terms of product developments, distribution channels and social, technological and economic forces impacting the market.  Hope Paige operates in a niche market not covered by market research reports.

Product Directories

Typical business directories such as Thomasnet, ReferenceUSA or Lexis-Nexis are less helpful than Amazon or Google for identifying medical identification products in the market.

Medical Research

PubMed will provide you with primary research on deployment of emergence medical identification.

CINAHL Nurses typically advise patients on issues related to emergency medical identification (EMI) so this nursing and allied health research database should provide some insight into practices and guidelines.

Target Market

Did deeper into the target market by finding granular age and geographic breakdowns for medical conditions or potential new target markets.

  CDC Wonder
A single point of access to a wide variety of reports and statistics on public health in the US.
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  Data-Planet
Search and browse for datasets on topics ranging from banking to criminal justice to economic indicators to health to labor to natural resources and transportation gleaned from government agencies, private exchanges and international organizations. Statistical Datasets supports customized graphing, mapping and even some common statistical functions.
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  National Center for Health Statistics
Statistical web portal for US public health statistics.
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  Mintel Reports
Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.
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Communication Behavior Analysis

  e-Marketer
e-Marketer is an international aggregator of data and reports on digital marketing from over 4000 sources. Access reports, data and news about media usage, social media, mobile, digital advertising, e-commerce, e-mail marketing, and search across a wide range of industries.
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  Communication & Mass Media Complete (EBSCO)
CMMC offers cover-to-cover indexing and abstracts for more than 570 journals, and selected coverage of nearly 200 more, for a combined coverage of more than 770 titles; furthermore, this database includes full text for over 450 journals. CMMC incorporates the content of CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index (formerly produced by Penn State) along with numerous other journals in communication, mass media, and other closely-related fields of study.
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  MRI+ University Internet Reporter
MRI+ (Mediamark Research & Intelligence) provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.
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  MarketResearch
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.
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Professional Guides & Business Insight

Business books, scholarly articles and trade news provide invaluable insight into how to execute and assess comprehensive marketing plans.

  Catalog
Keyword and subject searches in the Library's catalog are good starting points when first exploring a topic. Search results can be narrowed with facets such as topic, era, language or region. Facets are located on the right hand side of the results screen.
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  Business Source Premier (EBSCO)
Business Source Premier is a full-text, scholarly and trade article database covering a wide range of topics including management, marketing, accounting, finance, economics, international business, operations management and management information systems.
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  ABI/INFORM Complete (ProQuest)
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.
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Competitor Analysis

A competitor analysis should include a search of the business news (ABI Inform, Business Source Premier, Google News) and also search for company reports or profiles.  Company profiles for private businesses are not as rich as are reports for publically traded companies.  However charitable organizations are required to file form 990 with the IRS and these are public documents. 

  ReferenceUSA
Directory with US private and public company reports. Also includes household data.
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  Lexis Nexis Academic
Provides full-text access to a wide range of news (national, international, regional, business, legal, and foreign language), business (company financial news and information, accounting, auditing & tax information, industry and market news), and legal (law reviews, federal case law, state legal research) sources. It also features news transcripts, the U.S. Code, Constitution & Court rules, state and country profiles, medical abstracts, and reference & directory sources.
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  Guidestar
Search for nonprofits and get their form 990 after free registration
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lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222
610-519-8744


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Last Modified: Wednesday, September 4th, 2013