Industry Reports
Ingest multiple reports on the structure and recent history of the news industry for greater perspective and insight into the challenges facing your client. Keep in mind industry reports tend to highlight the business problems marketing strategies are designed to solve.
NetAdvantage (Standard & Poor's)Standard & Poor’s NetAdvantage is a comprehensive, professional source of proprietary analysis on industry trends, corporate activities, and investments. For non-business students, the service includes a Financial Education section with tools for understanding personal finance.
[
Details]
Designed to help investors analyze and select stocks by performing a broad range of functions including sorting, filtering (screening), graphing and reporting on individual stocks and groups of stocks.
[
Details]
A project of the Center for Democracy & Technology through the cooperation of several organizations and collectors of Congressional Research Service Reports, Open CRS provides citizens access to CRS Reports already in the public domain and encourages Congress to provide public access to all CRS Reports
[
Details]
Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.
[
Details]
U.S. and global industry market research reports.
[
Details]
Browse Journalism Trade Associations and Research Institutes
American Press Institute
The Knight Foundation
National Newspaper Association
Newspaper Association of America
Columbia Journalism Review
Pew Research Center's Project for Excellence in Journalism
Follow and Search Trade News
Editor and Publisher "is the authoritative journal covering all aspects of the newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates. "
Communication & Mass Media Complete (EBSCO)Best single database covering journalism issues.
[
Details]
Competitor Analysis
The competitor SWOT analysis should begin with company profiles and proceed to uncover business news and analysis about competitors. One of the challenges will be to identify the corporate entities owning many of Philadelphia Media Network's competitors and the dirth of information available about privately owned firms.
Media Directories
Use media directories to identify competitors.
SRDS Media SolutionsUse the newspaper media tab.
[
Details]
Free directory for finding newspapers, magazines, TV stations and radio (in the local listings).
[
Details]
Business Directories
Use general business directories to get company profiles and reports. Many news properties are private companies or subsidiaries of larger organizations.
Lexis Nexis Academic
MarketLine Company ProfilesRecently rebranded from Datamonitor to MarketLine company reports cover both U.S. and foreign companies in a wide range of industries. Typically reports are 15-20 pages and provide a description of the business, company history, key personnel, products and services and competitors. Datamonitor industry reports are available from ReferenceUSA and OneSource
[
Details]
Find up to date proprietary editorial content covering public and non-public companies and key executives.
[
Details]
Use the U.S, Businesses module
[
Details]
Target Market Analysis
Your target market is 18-34 year olds in the Philadelphia metropolitan area. Your team needs to do a thorough analysis of the demographic, economic, social and technological trends acting on and shaped by this demographic. Census data and secondary consumer surveys will provide the raw data for your analysis.
Mintel ReportsMintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.
[
Details]
This resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer market sizes and forecasts. The data includes 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Lifestyle indicators for 71 countries, lifestyle reports for 65 countries, and country profiles for 250 countries are also included.
[
Details]
A search engine that provides access to the population, housing and economic data collected by the Census Bureau. American FactFinder 2 can be used to retrieve data from the 2000 and 2010 Census, American Community
Surveys (ACS), Population Estimates and the Economic Census and Surveys, including 2010 redistricting data, street address and zip code data searches.
[
Details]
Independent research on the social impact of the internet.
[
Details]
MRI+ University Internet Reporter from Mediamark Research provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Only compatible with EXPLORER 6 or higher. Mediamark data may be used for ACADEMIC TEACHING PURPOSES ONLY. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.
[
Details]
E-Marketer is an international aggregator of data and reports on digital marketing from over 4000 sources. Access reports, data and news about media usage, social media, mobile, digital advertising, e-commerce, e-mail marketing, and search across a wide range of industries.
[
Details]
Search and browse for datasets on topics ranging from banking to criminal justice to economic indicators to health to labor to natural resources and transportation gleaned from government agencies, private exchanges, and international organizations. Statistical Datasets supports customized graphing, mapping and even has some common statistical functions.
[
Details]
A search engine that provides access to the population, housing and economic data collected by the Census Bureau. American FactFinder 2 can be used to retrieve data from the 2000 and 2010 Census, American Community
Surveys (ACS), Population Estimates and the Economic Census and Surveys, including 2010 redistricting data, street address and zip code data searches.
[
Details]
Free web site offers a market segmentation tool searchable by zip code and based on socioeconomic and demographic profiles.
[
Details]
Provides the index and abstracts to American Statistics Index (U.S. government statistical sources). Contains over 100,000 statistical publications and is searchable by subject, category, title and author.
[
Details]
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.
[
Details]
Professional Guides & Business Insight
Business books, scholarly articles and trade news provide invaluable insight into how to execute and assess comprehensive marketing plans.
CatalogKeyword and
subject searches in the Library's catalog are good starting points when first exploring a topic. Search results can be narrowed with
facets such as
topic, era, language or
region. Facets are located on the right hand side of the results screen.
[
Details]
Business Source Premier (EBSCO)Business Source Premier is a full text business database, covering management, economics, finance, accounting, international business.
[
Details]
he most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.
[
Details]
Last Modified: Monday, January 21st, 2013
Print and Zoom...
Print Page
Print View
Generate PDF
Increase Text
Decrease Text
Reset Page
Linda Hauck
