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Competitive Effectiveness Fall 2012 IMG


Industry Reports

Ingest multiple reports on the structure and recent history of the news industry for greater perspective and insight into the challenges facing your client.  Keep in mind industry reports tend to highlight the business problems marketing strategies are designed to solve.

  NetAdvantage (Standard & Poor's)
Standard & Poor’s NetAdvantage is a comprehensive, professional source of proprietary analysis on industry trends, corporate activities, and investments. For non-business students, the service includes a Financial Education section with tools for understanding personal finance.
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  Value Line Investment Survey
Designed to help investors analyze and select stocks by performing a broad range of functions including sorting, filtering (screening), graphing and reporting on individual stocks and groups of stocks.
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  OpenCRS - Congressional Research Reports for the People
A project of the Center for Democracy & Technology through the cooperation of several organizations and collectors of Congressional Research Service Reports, Open CRS provides citizens access to CRS Reports already in the public domain and encourages Congress to provide public access to all CRS Reports
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  Mintel Reports
Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.
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  IBIS World
U.S. and global industry market research reports.
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Browse Journalism Trade Associations and Research Institutes

American Press Institute

The Knight Foundation

National Newspaper Association

Newspaper Association of America

Columbia Journalism Review

Pew Research Center's Project for Excellence in Journalism

Follow and Search Trade News

Editor and Publisher "is the authoritative journal covering all aspects of the newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates. "

  Communication & Mass Media Complete (EBSCO)
Best single database covering journalism issues.
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Competitor Analysis

The competitor SWOT analysis should begin with company profiles and proceed to uncover business news and analysis about competitors.  One of the challenges will be to identify the corporate entities owning many of Philadelphia Media Network's competitors and the dirth of information available about privately owned firms.

Media Directories

Use media directories to identify competitors.

  SRDS (Kantar Media)
Use the newspaper media tab.
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  Mondotimes
Free directory for finding newspapers, magazines, TV stations and radio (in the local listings).
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  Gale directory of publications and broadcast media
REF PN4867.G28
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Business Directories

Use general business directories to get company profiles and reports.  Many news properties are private companies or subsidiaries of larger organizations.

  Lexis Nexis Academic
Use the company search
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  MarketLine Company Profiles

  Hoover's Company Profiles (ProQuest)

  ReferenceUSA
Use the U.S, Businesses module
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Target Market Analysis

Your target market is 18-34 year olds in the Philadelphia metropolitan area.  Your team needs to do a thorough analysis of the demographic, economic, social and technological trends acting on and shaped by this demographic.  Census data and secondary consumer surveys will provide the raw data for your analysis.

  Mintel Reports

  Passport Euromonitor

  American FactFinder

  Pew Internet & American Life
Independent research on the social impact of the internet.
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  MRI+ University Internet Reporter

  e-Marketer

  Data-Planet

  American FactFinder
A search engine that provides access to the population, housing and economic data collected by the Census Bureau. American FactFinder 2 can be used to retrieve data from the 2000 and 2010 Census, American Community
Surveys (ACS), Population Estimates and the Economic Census and Surveys, including 2010 redistricting data, street address and zip code data searches.
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  ESRI Community Tapestry

  Statistical Insight (ProQuest)

  MarketResearch
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.
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Professional Guides & Business Insight

Business books, scholarly articles and trade news provide invaluable insight into how to execute and assess comprehensive marketing plans.

  Catalog
Keyword and subject searches in the Library's catalog are good starting points when first exploring a topic. Search results can be narrowed with facets such as topic, era, language or region. Facets are located on the right hand side of the results screen.
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  Business Source Premier (EBSCO)

  ABI/INFORM Complete (ProQuest)

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222
610-519-8744


How-to Videos & Guides

SRDS Local Market Audience Analyst

Business Presentations

Citing Business Sources Using APA

Advertising

MRI+ Tutorial


 


Last Modified: Wednesday, September 4th, 2013