Market Research
Find market research outlining the market forces impacting sweeteners and recent history and trends in the catagory. Use the market research to identify key competitors. Market research reports often cover attitudes and behaviors of target markets and marketing techniques.
Mintel ReportsMintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.
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Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.
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This resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer market sizes and forecasts. The data includes 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Lifestyle indicators for 71 countries, lifestyle reports for 65 countries, and country profiles for 250 countries are also included.
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Use this new product database to learn about claims, packaging, price, placement of competing sweeteners in markets around the world
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Target Market Analysis
Your target market is 18-24 year olds in the United States. Your team needs to do a thorough analysis of the demographic, economic, social and technological trends acting on and shaped by this demographic. Census data and secondary consumer surveys will provide the raw data for your analysis.
American FactFinderA search engine that provides access to the population, housing and economic data collected by the Census Bureau. American FactFinder 2 can be used to retrieve data from the 2000 and 2010 Census, American Community
Surveys (ACS), Population Estimates and the Economic Census and Surveys, including 2010 redistricting data, street address and zip code data searches.
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Search and browse for datasets on topics ranging from banking to criminal justice to economic indicators to health to labor to natural resources and transportation gleaned from government agencies, private exchanges, and international organizations. Statistical Datasets supports customized graphing, mapping and even has some common statistical functions.
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MRI+ University Internet Reporter from Mediamark Research provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Only compatible with EXPLORER 6 or higher. Mediamark data may be used for ACADEMIC TEACHING PURPOSES ONLY. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.
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E-Marketer is an international aggregator of data and reports on digital marketing from over 4000 sources. Access reports, data and news about media usage, social media, mobile, digital advertising, e-commerce, e-mail marketing, and search across a wide range of industries.
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Regulation
Be aware of the regulations governing sweeteners in particular and food ingredients and products in general.
U.S. Food & Drug Administration
Lexis Nexis AcademicProvides full-text access to a wide range of news (national, international, regional, business, legal, and foreign language), business (company financial news and information, accounting, auditing & tax information, industry and market news), and legal (law reviews, federal case law, state legal research) sources. It also features news transcripts, the U.S. Code, Constitution & Court rules, state and country profiles, medical abstracts, and reference & directory sources.
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Professional Guides & Business Insight
Business books, scholarly articles and trade news provide invaluable insight into how to execute and assess comprehensive marketing plans.
CatalogKeyword and
subject searches in the Library's catalog are good starting points when first exploring a topic. Search results can be narrowed with
facets such as
topic, era, language or
region. Facets are located on the right hand side of the results screen.
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Business Source Premier (EBSCO)Business Source Premier is a full text business database, covering management, economics, finance, accounting, international business.
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he most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.
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Last Modified: Monday, January 21st, 2013
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Linda Hauck
