Read industry or market research reports to become grounded in the business issues and economic environment faced by home furnishing manufacturers. Learn about the catagory trends. Notice the trade associations and trade news sources referenced in these reports.
Update the catagory analysis by searching general business news databases for the subject homewares, home furnishings, or tableware or home decor
Browse trade association web sites and trade association journals.
This report from the U.S. Commercial Services is dated but still has some useful insights Italy Household Consumer Goods
These reports cover Gifts, Novelty & Souvenir Stores in the U.S. and Home Furnishing Stores in the US.
Search by a report on "home decor"
Use the search tab, expand home and garden, check off homewares and home furnishing, choose geographies, western Europe, Italy.
Search Onesource for industry reports on Homewares. Hint: NAICS code 4422 covers home furnishing stores.
Search for NAICS code 3261 Plastics Products Misc.
MRI+ University Internet Reporter
Explore the home category in the products database. Explore other categories for products relevant to Vesta. See the guide posted on the right hand panel for instructions on reading the results.
Trade association are excellent sources for information on the issues relevant to a catagory. The degree to which the make their news, directories & reports publically available varies.
International Housewares Association
North American Home Furnishing Association
American Home Furnishings Alliance
American Lighting Association
Case studies, news and data on global marketing and advertising. Business Source Premier (EBSCO)
Business Source Premier is a full-text, scholarly and trade article database covering a wide range of topics including management, marketing, accounting, finance, economics, international business, operations management and management information systems. ABI/INFORM Complete (ProQuest)
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports. Catalog
Keyword and subject searches in the Library's catalog are good starting points when first exploring a topic. Search results can be narrowed with facets such as topic, era, language or region. Facets are located on the right hand side of the results screen. Encyclopedia of Major Marketing Strategies Encyclopedia of Major Marketing Campaigns Direct Marketing Association Statistical Fact Book
Facts and benchmarks on marketing practices and returns.
General Business News & Academic Studies
Search for both marketing techniques and market research insights. See the video for tips on search techniques.
Lexis Nexis Academic
ABI/INFORM Complete (ProQuest)
Provides full-text access to a wide range of news (national, international, regional, business, legal, and foreign language), business (company financial news and information, accounting, auditing & tax information, industry and market news), and legal (law reviews, federal case law, state legal research) sources. It also features news transcripts, the U.S. Code, Constitution & Court rules, state and country profiles, medical abstracts, and reference & directory sources.
Business Source Premier (EBSCO)
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.
Business Source Premier is a full-text, scholarly and trade article database covering a wide range of topics including management, marketing, accounting, finance, economics, international business, operations management and management information systems.
You will need a basic understanding of the retail environment in both Italy and the U.S. Using industry reports is a good starting point. In addition to the databases recommended under the Catagory Analysis section, the following databases have reports on retailing in the U.S. and beyond.
NetAdvantage (Standard & Poor's)
Standard & Poor’s NetAdvantage is a comprehensive, professional source of proprietary analysis on industry trends, corporate activities, and investments. For non-business students, the service includes a Financial Education section with tools for understanding personal finance.
Mintel has reports on retailing in the US. It also has reports on retailing, homeshopping and e-commerce in Italy.
Selecting a U.S. Market
Use the following demographic, lifestyle and qualitative resourceds to evaluate U.S. markets for potential.
Best Performing Cities Milken Institute index for small and large cities.
Economist Intelligence Unit Hot Spots 2015 Benchmarking the Future Competitiveness of Cities
ESRI Business Analyst Online
Regional Business News (EBSCO)
Business, consumer and marketplace geographic analysis tool. .Access courtesy of the Department of Geography & the Environment. For access create a public account
, using your Villanova email account and email email@example.com to request Business Analyst Online group access. Look for an email from ArcGIS Notification to confirm the invitation (check your junk folder as it may land there). Account administration may take up to 3 days.
Philadelphia Business Journal (American City Business Journals)
This database provides comprehensive full text coverage for regional business publications. Regional Business News
incorporates coverage of 80 business journals, newspapers and newswires from all metropolitan and rural areas within the United States.
Searchable full text access to Philadelphia Business Journal and their Book of Lists with a 10 year archive of content. With 39 additional cities covered in the Business Journals, this is a great source for intelligence about local business conditions and trends.
These reports from the Italian Statistical Abstract provide some demographic details by region.
Italian Statistical Abstract Population
Italian Statistical Abstract Labour & Wages
Italian Statistical Abstract Households & Social Indicators
This whitepaper by MasterCard highlights Trends Impacting Today's Italian Consumer.
Generation Y Shopping & Entertainment in the Digital Age
Economist Intelligence Unit (EIU)
Use Market Indictors & Forecasts to find out about disposable income, expenditures on consumer goods or household size. Not available by region.
Use the Digital World Atlas to find out about online communication patterns and penetration in Italy.