FALVEY MEMORIAL LIBRARY

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Engineering Entepreneurship Fall 2012


Imagine Your Customers

Demographic Characteristics

  American FactFinder
American FactFinder is a web site used to distribute data collected by the United States Census Bureau.
It provides data for the lowest level of geography, to largest geographic entities, from zip code areas, to Census tracts.
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  Statistical Insight (ProQuest)
Indexing and abstracting (with select full text from 2007) of statistical resources from U.S. state government, business and research institute statistical publications. Tables for U.S. government and business reports.
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  BizMiner
BizMiner offers "Sole Proprietor and Start-Up" and "Industry Financial Reports" with average income statements, cash flows, balance sheet and financial ratios for benchmarking and projections for smaller private enterprises. Offers industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. It is searchable by keyword, SIC code or industry cluster.
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Lifestyle Characteristics

  Data-Planet
Search and browse for datasets on topics ranging from banking to criminal justice to economic indicators to health to labor to natural resources and transportation gleaned from government agencies, private exchanges and international organizations. Statistical Datasets supports customized graphing, mapping and even some common statistical functions.
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  MRI+ University Internet Reporter
MRI+ (Mediamark Research & Intelligence) provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.
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  SRDS (Kantar Media)
Standard Rate and Data Service (SRDS) media planners directories for consumer magazines, newspapers, and out of home advertising.
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  ESRI Community Tapestry

Competitive Intelligence Sources

Market Research

  Passport Euromonitor
Formerly the Global Market Information Database, this resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer market sizes and forecasts. The data includes 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Lifestyle indicators for 71 countries, lifestyle reports for 65 countries, and country profiles for 250 countries are also included.
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  Mintel Reports
Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.  DO NOT USE IE6
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  MarketResearch
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.
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  Frost & Sullivan

  Gartner Group Intraweb
Gartner is a leading information technology research provider. Gartner offers market statistics and forecasts for hardware, software, communications, IT services and semiconductors. Additionally there are reports and case studies by IT topic and by industry. Subscription courtesy of Villanova UNIT.
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Trade News

  ABI/INFORM Complete (ProQuest)
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.
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  Business Source Premier (EBSCO)
Business Source Premier is a full-text, scholarly and trade article database covering a wide range of topics including management, marketing, accounting, finance, economics, international business, operations management and management information systems.
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Associations

Encyclopedia of Associations

Analytics

SocialBakers for facebook and twitter

Quantcast for web sites.

PowerPoint

Profiling the Customer

Submit this form to get research recommendations from Alfred and Linda


 organization
 individual/household
 business
 non-profit
 male
 female
 gender neutral
 Less then high school
 High School
 College
 Graduate school
 

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lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222
610-519-8744


afry Alfred Fry
Science Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 224
610-519-4283



 


Last Modified: Thursday, August 28th, 2014