Imagine Your Customers
Demographic Characteristics
American FactFinderA search engine that provides access to the population, housing and economic data collected by the Census Bureau. American FactFinder 2 can be used to retrieve data from the 2000 and 2010 Census, American Community
Surveys (ACS), Population Estimates and the Economic Census and Surveys, including 2010 redistricting data, street address and zip code data searches.
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Statistical Insight (Proquest)Provides the index and abstracts to American Statistics Index (U.S. government statistical sources). Contains over 100,000 statistical publications and is searchable by subject, category, title and author.
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BizminerBizminer offers "Sole Proprietor and Start-Up" and "Industry Financial Reports" with average income statements, cash flows, balance sheet and financial ratios for benchmarking and projections for smaller private enterprises. It is searchable by keyword, SIC code or industry cluster.
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Lifestyle Characteristics
DataPlanetSearch and browse for datasets on topics ranging from banking to criminal justice to economic indicators to health to labor to natural resources and transportation gleaned from government agencies, private exchanges, and international organizations. Statistical Datasets supports customized graphing, mapping and even has some common statistical functions.
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MRI+ University Internet ReporterMRI+ University Internet Reporter from Mediamark Research provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Only compatible with EXPLORER 6 or higher. Mediamark data may be used for ACADEMIC TEACHING PURPOSES ONLY. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.
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SRDS Media SolutionsDirectories providing contact, market and rate data on print and media advertising outlets. The Market Lifestyle Analyst providing market profiles is only available in paper at the Falvey Information Desk.
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ESRI Community TapestryFree web site offers a market segmentation tool searchable by zip code and based on socioeconomic and demographic profiles.
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Competitive Intelligence Sources
Market Research
Global Market Information Database (Euromonitor)This resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer market sizes and forecasts. The data includes 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Lifestyle indicators for 71 countries, lifestyle reports for 65 countries, and country profiles for 250 countries are also included.
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Mintel ReportsMintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.
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MarketResearchProvides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.
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Frost & SullivanIndustry research, trends and economic analysis for energy, building, aerospace & defense, healthcare, electronics, communication technologies, chemicals and industrial processes sectors.
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Gartner Group IntrawebGartner is a leading information technology research provider. Gartner offers market statistics and forecasts for hardware, software, communications, IT services and semiconductors. Additionally there are reports and case studies by IT topic and by industry. Subscription courtesy of Villanova UNIT.
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Trade News
ABI/INFORM Complete (ProQuest)he most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.
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Business Source Premier (EBSCO)Business Source Premier is a full text business database, covering management, economics, finance, accounting, international business.
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Associations
Encyclopedia of Associations
Analytics
SocialBakers for facebook and twitter
Quantcast for web sites.
PowerPoint
Profiling the Customer
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Last Modified: Wednesday, September 12th, 2012