Engineering Entepreneurship Fall 2012

Imagine Your Customers

Demographic Characteristics

  American FactFinder
A search engine that provides access to the population, housing and economic data collected by the Census Bureau. American FactFinder 2 can be used to retrieve data from the 2000 and 2010 Census, American Community
Surveys (ACS), Population Estimates and the Economic Census and Surveys, including 2010 redistricting data, street address and zip code data searches.
[Details]

  Statistical Insight (Proquest)
Provides the index and abstracts to American Statistics Index (U.S. government statistical sources). Contains over 100,000 statistical publications and is searchable by subject, category, title and author.
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  Bizminer
Bizminer offers "Sole Proprietor and Start-Up" and "Industry Financial Reports" with average income statements, cash flows, balance sheet and financial ratios for benchmarking and projections for smaller private enterprises. It is searchable by keyword, SIC code or industry cluster.
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Lifestyle Characteristics

  DataPlanet
Search and browse for datasets on topics ranging from banking to criminal justice to economic indicators to health to labor to natural resources and transportation gleaned from government agencies, private exchanges, and international organizations. Statistical Datasets supports customized graphing, mapping and even has some common statistical functions.
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  MRI+ University Internet Reporter
MRI+ University Internet Reporter from Mediamark Research provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Only compatible with EXPLORER 6 or higher. Mediamark data may be used for ACADEMIC TEACHING PURPOSES ONLY. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.
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  SRDS Media Solutions
Directories providing contact, market and rate data on print and media advertising outlets. The Market Lifestyle Analyst providing market profiles is only available in paper at the Falvey Information Desk.
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  ESRI Community Tapestry
Free web site offers a market segmentation tool searchable by zip code and based on socioeconomic and demographic profiles.
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Competitive Intelligence Sources

Market Research

  Global Market Information Database (Euromonitor)
This resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer market sizes and forecasts. The data includes 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Lifestyle indicators for 71 countries, lifestyle reports for 65 countries, and country profiles for 250 countries are also included.
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  Mintel Reports
Mintel's published market research has been helping leading businesses achieve their goals for over 30 years. As a globally recognised market analyst, Mintel produces hundreds of reports into European, UK-specific and US consumer markets every year. Each report that Mintel publishes provides a unique overview of a market's dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy.
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  MarketResearch
Provides marketing reports for many industries and demographic reports on a variety of age groups. Documents are formatted as Adobe Acrobat or PowerPoint files.
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  Frost & Sullivan
Industry research, trends and economic analysis for energy, building, aerospace & defense, healthcare, electronics, communication technologies, chemicals and industrial processes sectors.
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  Gartner Group Intraweb
Gartner is a leading information technology research provider. Gartner offers market statistics and forecasts for hardware, software, communications, IT services and semiconductors. Additionally there are reports and case studies by IT topic and by industry. Subscription courtesy of Villanova UNIT.
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Trade News

  ABI/INFORM Complete (ProQuest)
he most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.
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  Business Source Premier (EBSCO)
Business Source Premier is a full text business database, covering management, economics, finance, accounting, international business.
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Associations

Encyclopedia of Associations

Analytics

SocialBakers for facebook and twitter

Quantcast for web sites.

PowerPoint

Profiling the Customer

Submit this form to get research recommendations from Alfred and Linda


Is your primary potential customer an organization or individual/household?
 organization
 individual/household
If an organization, is it a for profit business or non-profit?
 business
 non-profit
What is the expected size of the organization (employees or revenue)?
What role/office in the organization does the purchaser/adopter hold?
What industry is the organization in?
If your potential customer is an individual, which gender is mostly likely to purchase/adopt?
 male
 female
 gender neutral
Where does the customer live?
What is the customer's education level?
 Less then high school
 High School
 College
 Graduate school
What are some relevant customer preferences?
What is your customers age range?
What problem or need does your customer have that your product/service meets?
Briefly describe your product/service
Provide a name and email address for a team member to be contacted with research tool suggestions.
Please type the letters and numbers shown in the image.
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Last Modified: Wednesday, September 12th, 2012

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222
610-519-8744


afry Alfred Fry
Science Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 224
610-519-4283