FALVEY MEMORIAL LIBRARY


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Engineering Entrepreneurship

Environmental Scan

Trade News

ABI Inform

Lexis-Nexis

Proquest Business Periodicals

Business Source Premier

To find other appropriate databases consult the Subject Guides.  For instance, if your new product or service relates to healthcare, check out the Nursing page.  If it is a computer related product  check the Information Services or Computing Sciences pages.

Patent Search

Google Patents

U.S. Patent and Trademark Office

Lexis-Nexis Academic Patent search under legal tab.

Engineering Journals

Compendex from Engineering Village is the most comprehensive engineering database, covering all disciplines

Competitor Research

To identify competitors leverage what you have learned by the trade literature search, search directories and market research reports.

Hoovers Directory of public and private companies

Mintel  Mostly for consumer goods

ReferenceUSA Search the international module for market research reports.

GMID (Euromonitor)  International consumer market database.

MarketInsight Broad S&P industry overviews.

Global New Product Development  International database of recently introduced packaged goods.

Encyclopedia of Business Information Sources  The will point to specialized data sources for many industries.

Market Size

Estimating the potential market size for your new product involves making logical assumptions about the  number of potential buyers and the market power of existing competition.  You may need to estimate the number of people or firms likely to buy your product at a given price point and project repeat purchase patterns. Defining the market in geographic, demographic and psychographic terms may be useful first steps.  These secondary market research sources may be helpful.

Statistical Lexis-Nexis  Index and abstract for statistics from the federal government and private sources.

American Factfinder or Data.gov  Portals for data from the federal government.  Economic census provides estimage of size of existing industry.  Population and household censuses provide snapshot of consumer characteristics.

Market Share Reporter Abstracts of estimated market share from trade sources.

MRI+University Internet Reporter Learn about consumer buying patterns, Use Internet Explorer

SRDS Local Market Audience Analyst  Learn about consumer demographics and characteristics. Use Internet Explorer

Surveys & Focus Groups

To estimate market size you may need to do some primary research by conducting a survey.  Most of these resources were found by searching the Falvey Memorial Library Catalog for subject terms such as social surveys or focused group interviewing.  These aren't necessarily the best resource they are just a random sample!

Handbook of Online Marketing Research

Handbook for Focus Group Research

Survey Research Methods

How to Conduct Surveys a Step by Step Guide

Focus Groups a Practical Guide for Applied Research

Encyclopedia of Survey Research Methods

Sage Encyclopedia of Qualitative Research Methods

Suppliers & Cost Estimates

Thomasnet North American based business to business directory.

Aliaba Asian based suppliers directory and web site.

Zycon Another manufacturers and suppliers directory

ReferenceUSA Subscription business directory

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222
610-519-8744


afry Alfred Fry
Science Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 224
610-519-4283



 


Last Modified: Thursday, August 4th, 2011