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International Business Management

Global Cereal/Breakfast Market

  Euromonitor (Passport)
Authorized users limited to Villanova students, faculty and staff.  Use for research or private study for academic purposes only.  This resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer market sizes and forecasts. The data includes 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Lifestyle indicators for 71 countries, lifestyle reports for 65 countries, and country profiles for 250 countries are also included.

  Global New Products Database (Mintel)
Us this to search for examples of recently introduced cereals in various markets.  The results show images of the products, packaging, ingredients, claims, price points.

  Mintel Reports
This only covers the UK and US markets.

This has a report on breakfast foods

Articles on Eating Habits

Social science, medical and psychology researchers are likely to study eating habits in different countries and among various target populations.  Try searching for breakfast or eating habits or meals or meals and the target country.  Expect to have to spend some time sifting through results.

  MEDLINE (Thomson Scientific / ISI Web Services)
Search the Medline portion of PubMed.Citations export easily to EndNote.

  Web of Knowledge

  Social Sciences Full Text (EBSCO)
Index to international, English language journals in psychology, sociology, anthropology, geography, economics, political science and law.

Make and Appointment for Research Help

 In person at my Falvey (room 222) office
 By phone and screen sharing

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222

Related Guides

Doing Business Abroad

Citing Business Sources Using APA


Last Modified: Friday, January 9th, 2015