You are exploring: VU > Home > Research > Course Guides > International Marketing

International Marketing

Company Profiles

Start your company profile by getting a company report and updating it with general business news.  Expect to search by companies and their brands.

The Onesource module has international and foreign company reports

  MarketLine Company Profiles
Foreign and international public and private company reports.

  Lexis Nexis Academic
Aggregates foreign public and private company directories and reports.  Source for international news as well.

"Find out who operates where worldwide."  Search American Firms Operating in Foreign Countries and Foreign Firms Operating in the United States directories.

Market Analysis

  Economist Intelligence Unit (EIU)
Market Indicators and Forecasts provide data series on demographic characteristics.  The Country Report site provides solid economic and political assessment.

  CIA - The World Factbook
A public access government publication. Each country profile tracks such demographics as population, ethnicity and literacy rates, as well as political, geographical and economic data. (Bartleby.com)

  Euromonitor (Passport)
Outstanding source for cultural dynamics relevant to consumer product businesses.

  Global Edge
Global business knowledge site providing access to authoritative data from Michigan State University.

Marketing Plan

  Economist Intelligence Unit (EIU)
Use the Commerce report to inform your distribution, competitive environment and business objectives.

  U.S. Commercial Service Market Research Library
Free registration required. Country Commercial Guides are good for understanding business and distribution constraints.

  Euromonitor (Passport)
Search by industry to get an report on consumer produce and services categories for your competitive environment analysis.

Use the Onesource module to get an industry report for your competitive environment analysis

  Emerging Markets Information Service (EMIS)
Get an industry report for your competitive environment analysis.  Limited to developing countries

Understand digital communication and marketing capabilities in your target market.

Best source for cases, news and scholarship on international marketing campaigns and strategies.  Also has top level advertising data and forecasts.

  Global New Products Database (Mintel)
Global New Products Database (GNPD) monitors new product activity in consumer packaged goods markets worldwide.  Use it to identify competitors, price points and distribution channels.

  Advertising Age Datacenter
News, reports and statistics about the advertising industry

Marketing Encyclopedias

  Encyclopedia of Global Brands
Model articles that provide comprehensive brand analyses covering brand origin, elements, identity, strategy, equity & outlook.

  Encyclopedia of Major Marketing Campaigns

  Encyclopedia of Major Marketing Strategies

General Business News & Scholarship

Update all aspects of your research by looking for business news and when appropriate scholarship.

  ABI/INFORM Complete (ProQuest)

  Business Source Premier (EBSCO)

  Lexis Nexis Academic


Captcha Code

Click the image to see another captcha.

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222

Related Guides

Citing Business Sources Using APA


Doing Business Abroad

Appointment with Librarian


Last Modified: Thursday, February 12th, 2015