FALVEY MEMORIAL LIBRARY



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International Marketing


Company Profiles

Start your company profile by getting a company report and updating it with general business news.  Expect to search by companies and their brands.

  ReferenceUSA
The Onesource module has international and foreign company reports
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  MarketLine Company Profiles
Foreign and international public and private company reports.
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  Lexis Nexis Academic
Aggregates foreign public and private company directories and reports.  Source for international news as well.
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  Uniworld
"Find out who operates where worldwide."  Search American Firms Operating in Foreign Countries and Foreign Firms Operating in the United States directories.
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Market Analysis

  Economist Intelligence Unit (EIU)
Market Indicators and Forecasts provide data series on demographic characteristics.  The Country Report site provides solid economic and political assessment.
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  CIA - The World Factbook
A public access government publication. Each country profile tracks such demographics as population, ethnicity and literacy rates, as well as political, geographical and economic data. (Bartleby.com)
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  Passport Euromonitor
Outstanding source for cultural dynamics relevant to consumer product businesses.
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  Global Edge
Global business knowledge site providing access to authoritative data from Michigan State University.
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Marketing Plan

  Economist Intelligence Unit (EIU)
Use the Commerce report to inform your distribution, competitive environment and business objectives.
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  U.S. Commercial Service Market Research Library
Free registration required. Country Commercial Guides are good for understanding business and distribution constraints.
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  Passport Euromonitor
Search by industry to get an report on consumer produce and services categories for your competitive environment analysis.
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  ReferenceUSA
Use the Onesource module to get an industry report for your competitive environment analysis
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  Emerging Markets Information Service (EMIS)
Get an industry report for your competitive environment analysis.  Limited to developing countries
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  e-Marketer
Understand digital communication and marketing capabilities in your target market.
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  WARC
Best source for cases, news and scholarship on international marketing campaigns and strategies.  Also has top level advertising data and forecasts.
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  Global New Products Database (Mintel)
Global New Products Database (GNPD) monitors new product activity in consumer packaged goods markets worldwide.  Use it to identify competitors, price points and distribution channels.
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General Business News & Scholarship

Update all aspects of your research by looking for business news and when appropriate scholarship.

  ABI/INFORM Complete (ProQuest)

  Business Source Premier (EBSCO)

  Lexis Nexis Academic


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lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222
610-519-8744


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Last Modified: Tuesday, February 11th, 2014