Mobile Device Programming

Books

An original mobile technology for transferring knowledge that's centuries old, the book, is a great way to learn about the buisness of mobile device application development.

	The Business of iPhone and iPad App Development
	Beginning Blackberry 7 Development: Getting You App Out There

To find additional titles such as these search our catalog or Engineering & IT Pro.

Market Research Reports

Gartner Group Intraweb

Our single richest source for the market trends in mobile device application development. Search and "mobile applications" and browse results.. Subscription courtesy of Villanova UNIT.
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Frost & Sullivan

Industry research, trends and economic analysis. Personal registration required after authentication. Search for mobile applications.
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Guidebooks on how to do primary market research

Handbook of Online Marketing Research

Handbook for Focus Group Research

Survey Research Methods

How to Conduct Surveys a Step by Step Guide

Focus Groups a Practical Guide for Applied Research

Encyclopedia of Survey Research Methods

Sage Encyclopedia of Qualitative Research Methods

Market Potential

There are various methods for estimating the market potential for new products. The research tools used to quantify the number of likely customers range from consumer surveys on buying behavior, census products or creative use of data sources not intended for potential market estimation at all. Since the range of sources is so varied, please contact the linda.hauck@villanova.edu for suggestions.

Model Business Plans

The intense competiton in the app development arena makes finding on point model business plans challenging. The following list of generic business plan models, mobile app competitons, and registration statements can be used to infer what a winning mobile app development business plan looks like.

MIT 2012 100K Competition Finals Video (Winner CloudTop)

Creative App Solutions Prospectus Description of Business and Managment Discussion most instructive sections.

TechStarsTV Videos around the startup accelerator

Business Plans Handbook Model plans, but none for mobil apps.

Business Plan Project: A Step by Step Guide to Writing a Business Plan

Kickstarter Technology Lurk around the technology crowdfunding projects offered

Indiegogo Technology Another lurking opportunity

CiteSeer

Developed by the NEC Research Institute, CiteSeer is a database containing citations to journal articles, conference papers, and technical reports in computer and allied sciences. In addition to a list of documents, an author or subject search automatically generates the search context and a list of related documents. The autonomous citation indexing feature executes a citation search similar to Science Citation Index. Many of the citations are linked to the full text.
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Article Databases

Search these general business and computer science article databases to find research on technical aspects of app development and business aspects such as revenue models or generation, marketing and startup challenges.

ACM Digital Library

Full text of every article ever published by ACM.
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IEEE Xplore

Tables of contents of IEEE transactions, journals, magazines, conference proceedings, published since 1988.
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Business Source Premier (EBSCO)

Business Source Premier is a full text business database, covering management, economics, finance, accounting, international business.
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ABI/INFORM Complete (ProQuest)

The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals, country-and industry-focused reports.
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