This page details a specific electronic resource that has been indicated by Villanova Librarians as useful in conducting research.
Formerly the Global Market Information Database, this resource is a database of demographic, economic, lifestyle, and consumer market information for over 350 markets and 207 countries. Statistics cover consumer lifestyles, retailing, and consumer market sizes and forecasts. The data includes 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Lifestyle indicators for 71 countries, lifestyle reports for 65 countries, and country profiles for 250 countries are also included.
Competitive Effectiveness: Johnson & Johnson Spring 2014
Economics and Statistics
Management and Operations
Marketing and Business Law