This page details a specific electronic resource that has been indicated by Villanova Librarians as useful in conducting research.
Roper Center for Public Opinion Research
First-time users must register. The Roper Center has a large archive of public opinion information. It contains nearly 500,000 questions and responses from national public opinion surveys going back to 1935. Among the many survey sources are Gallup, Harris, New York Times, Wall Street Journal, ABC, CBS, CNN and NBC. The archive includes full datasets required to conduct bivariate and multivariate analyses using RoperExpress.
Graduate & Undergraduate Business
Latin American Studies
Marketing and Business Law
Media Audiences and Audience Analysis
Test Instruments in Business