Demographics USA
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Demographics USA
REF HC110.C6 B847 2006 Source for standard Buying Power Index and custom BPI's. BPI's measure a markets spending power. May be used to measure market potential, evaluate new product potential and test marketing strategies.
Pages that contain this Resource
Geography and the Environment
/research/subject-guides/geography-and-the-environment
Marketing and Business Law
/research/subject-guides/marketing-and-business-law
Last Modified: Tuesday, August 2nd, 2011
