This page details a specific electronic resource that has been indicated by Villanova Librarians as useful in conducting research.
Community Sourcebook of ZipCode Demographics
REF HA203.S66 Publishers use U.S. Bureau of Census data Consumer Expenditure Survey to estimate spending patterns arriving at Spending Potential Indices reported by post office zip code and product or service categories. Top "Tapestry Types" a market segmentation system developed by the publisher uses 60 attributes to analyse nieghborhoods. Villanova is "Top Rung" the wealthiest consumer market.
Marketing and Business Law