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MRI+ University Internet Reporter

This page details a specific electronic resource that has been indicated by Villanova Librarians as useful in conducting research.

MRI+ University Internet Reporter
MRI+ (Mediamark Research & Intelligence) provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.

Pages that contain this Resource


Classical Studies

Competitive Effectiveness: Hershey Entertainment & Resorts Spring 2014

Competitive Effectiveness: Johnson & Johnson Spring 2014

Competitive Effectiveness: Reckett Benckiser

Competitive Effectiveness: The Vanguard Group

Competitive Effectiveness: Vanguard Spring 2014

Management and Operations

Marketing and Business Law

Strategic Management

Summer Business Institute 2014


Last Modified: Tuesday, September 6th, 2011