This page details a specific electronic resource that has been indicated by Villanova Librarians as useful in conducting research.
MRI+ University Internet Reporter
MRI+ (Mediamark Research & Intelligence) provides data on consumer demographics, psychographics, product usage and media exposure. Data is gathered through a national survey. Advertising and marketing professional use it to identify target audiences for their products and services. To access you MUST register with your Villanova email address and create a password. It is CASE SENSATIVE. Our license agreement PROHIBITS QUOTATIONS from Mediamark data in ANY PUBLICATION.
Competitive Effectiveness: Hershey Entertainment & Resorts Spring 2014
Competitive Effectiveness: Johnson & Johnson Spring 2014
Competitive Effectiveness: Vanguard Spring 2014
Management and Operations
Marketing and Business Law