You are exploring: VU > Home > Research > Topic Guides > ESRI Business Analyst Online

ESRI Business Analyst Online

ESRI Business Analyst Online is a dynamic geographic tool with a rich underlying collection demographic, consumer spending, consumer survey and market segmentation data.  Business students have used it for the following tasks.

  • Get pre-formatted reports on standard geographic demarkations
  • Get reports on user defined geographic areas (e.g. attributes of area within a 2 hours driving time from a specified location)
  • Find locations that meet specific criteria.
  • Rank locations by variables
  • Compare locations

The data ESRI maps is sourced from the following organizations

  • U.S. Census Bureau (American Community Survey, Decennial Census)
  • GfK MRI (market potential)
  • Bureau of Labor Statistics (spending)
  • Market Planning Solutions (traffic)
  • Directory of Major Malls
  • Dun & Bradstreet
  • ESRI's Tapestry Segmentation


ESRI Business Analyst Online is brought to you courtesy of the Geography and Environment Dept.  To access it you need to create a ESRI Global Account using your Villanova email address.  You will need to login two times, once to choose a service (Community Analyst Online or Business Analyst Online. and the second time to login to that services.


Use ESRI Business Analyst Online to create a color coded map showing concentration of many variables across demographic, consumer spending, consumer behavior and tapestry segmentation catagories.


Use ESRI Business Analyst Online to generate a report on the characteristics of a chosen geographic area. In this example I show how to get a demographic & income profile for the people that live within 2 hours of Center City Philadelphia.

Smart Map Multiple Variables

This video demonstrates how to map areas that meet multiple criteria and download the results.

lhauck Linda Hauck
Business Librarian
Falvey Library, Villanova University
800 Lancaster Avenue
Villanova , PA , 19085
Room 222

Helpful Tools

ESRI's Own Videos

Tapestry Segmentation Reference Guide


Last Modified: Tuesday, May 6th, 2014