ESRI Business Analyst Online is a dynamic geographic tool with a rich underlying collection demographic, consumer spending, consumer survey and market segmentation data. Business students have used it for the following tasks.
The data ESRI maps is sourced from the following organizations
ESRI Business Analyst Online is brought to you courtesy of the Geography and Environment Dept. To access it you need to create a ESRI Global Account using your Villanova email address. You will need to login two times, once to choose a service (Community Analyst Online or Business Analyst Online. and the second time to login to that services.
Use ESRI Business Analyst Online to create a color coded map showing concentration of many variables across demographic, consumer spending, consumer behavior and tapestry segmentation catagories.
Use ESRI Business Analyst Online to generate a report on the characteristics of a chosen geographic area. In this example I show how to get a demographic & income profile for the people that live within 2 hours of Center City Philadelphia.
This video demonstrates how to map areas that meet multiple criteria and download the results.