MRI University Internet Reporter
MRI+ University Internet Reporter
Gfk MRI conducts national consumer surveys gathering data on buying and media consumption habits. Their data can be used to do competitive analyses of brands, pinpoint the demographic and media habits by product use or lifestyle behaviors, or identify the media consumption patterns of demographic groups.
Media Mark Research has produced a nice print guide to searching and interpreting MRI+ results. The brief videos below cover similar ground.
MRI Reporter Login
You must install Adobe Flash to view this content.
MRI Product Search
You must install Adobe Flash to view this content.
MRI Media (Demographic) Search
You must install Adobe Flash to view this content.
MRI Results
You must install Adobe Flash to view this content.
Last Modified: Wednesday, December 12th, 2012
