%0 Book %A Behar, Howard %E Goldstein, Janet %I Portfolio %D 2007 %C New York, N.Y. %G English %@ 9781591841920 %@ 1591841925 %T It's not about the coffee : leadership principles from a life at Starbucks %X During his years as a senior executive at Starbucks, Behar helped establish the Starbucks culture, which stresses the importance of people over profits. Now he reveals the ten principles that guided his leadership--and not one of them is about coffee.--From publisher description.