Saved in:
Preview

Starbucked : a double tall tale of caffeine, commerce, and culture /

The first book to explore the rise of the Starbucks Corporation--and the caffeine-crazy culture that fueled its success--combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and wo...

Full description

Main Author: Clark, Taylor, 1979-
Format: Book
Language: English
Published: New York : Little, Brown, 2007
Edition: 1st ed.
Subjects:
Tags: Add Tag
corporate (1), culture (1)
Summary: The first book to explore the rise of the Starbucks Corporation--and the caffeine-crazy culture that fueled its success--combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. Journalist Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers and Hollywood trendsetters, Clark explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.--From publisher description.
Physical Description: 297 p. ; 25 cm.
Bibliography: Includes bibliographical references (p. 275-289) and index.
ISBN: 9780316013482
031601348X