Starbucked : a double tall tale of caffeine, commerce, and culture /

The first book to explore the rise of the Starbucks Corporation--and the caffeine-crazy culture that fueled its success--combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and wo...

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Main Author: Clark, Taylor, 1979-
Format: Book
Language: English
Published: New York : Little, Brown, 2007.
Edition: 1st ed.
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corporate (1), culture (1)
Review by Booklist Review

Alternately sentimental and competitive, Starbucks' chief Howard Schultz dominates this minutely researched history of America's latest supercorporation. Schultz's original intent of reproducing the Italian coffee bar experience in America and his determination to make Starbucks Americans' third place after home and office powered the company's relentless expansion. Clark readily credits Starbucks for reviving coffee drinking among the younger generation and saving them from the truly horrific, cheap, and adulterated java their parents consumed. Critically observing Starbucks' performance, Clark peppers his prose with gems of quotations and revealing incidents, such as the marketing science behind how Starbucks chooses locations. Clark explains why such early competitors as Peet's never took off. He analytically scrutinizes whether a new Starbucks outlet is boon or bane, cause or effect of neighborhood gentrification. The impact of Starbucks on local coffeehouses turns out to be not necessarily as crushing as conventional wisdom had it, and cagey competitors have learned to exploit to their own profitable advantage the coffee culture that Starbucks has made fashionable.--Knoblauch, Mark Copyright 2007 Booklist

From Booklist, Copyright (c) American Library Association. Used with permission.
Review by Publisher's Weekly Review

There's a double shot of skepticism in this account of Starbucks' ascendancy as "a permanent fixture in the global landscape" written by Clark, a Portland-based journalist, who's been mulling over Starbucks ever since the coffeehouse chain opened three branches in his small Oregon hometown. His coverage begins with a Seattle trio who set out to emulate the high-quality coffee of the California-based Peet's chain, before Howard Schultz took over the company and laid plans for its massive expansion. While Clark grudgingly admires Starbucks' ability to repackage coffee as "beverage entertainment" for a "hyperprosperous society in search of emotional soothing," there's a lot he doesn't like about the company. He's convinced that Starbucks "diminishes the world's diversity" by ruthlessly outmaneuvering local competition on a global scale, and dubs the baristas' work as "a textbook McJob." Even the quality of the coffee, he says, has gone downhill. Though Clark loses some of his focus by trying to rope in so many arguments against Starbucks, overall, his dubious perspective on one of the modern world's most ubiquitous icons is just frothy enough to prove entertaining. (Nov. 5) (c) Copyright PWxyz, LLC. All rights reserved

(c) Copyright PWxyz, LLC. All rights reserved
Review by Library Journal Review

Starbucks jolts awake 40 million customers a week and opens six new stores each day. Its 13,000 (and growing) stores can be found in 39 countries; notable locations include the Guant namo Bay Naval Base in Cuba and by the Great Wall of China. In the first section of this stimulating account, journalist Clark chronicles the rise of the coffee giant and the mainstreaming of specialty coffee and cafe culture in America. In the second, he delves deeper into ethical issues surrounding Starbucks, from the plight of coffee growers in developing countries to the issues of cultural homogenization and corporate colonialization as Starbucks expands its operations around the world. Clark dispels as myths most of these gripes against the conglomerate-he argues that mom-and-pop coffee shops are actually helped by Starbucks!-or as inevitable consequences of the company's success. Like John F. Love's McDonald's: Behind the Arches and Mark Pendergrast's For God, Country, and Coca-Cola, this is both history and balanced critique of a company that has become a cultural phenomenon. Recommended for all public libraries.-Jennifer Zarr, NYPL (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

(c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Review by Kirkus Book Review

Clark, who cut his journalistic teeth in Oregon writing for Portland's hip Willamette Week, rehearses the history of the ubiquitous chain that's made coffee-drinking equally hip. The rise of the Starbucks Corporation is already the stuff of legend, and the book is most original in the second half, which investigates the controversies that attend every sip of the Seattle-based company's java. Detractors variously claim that Starbucks hurts local communities by besting small businesses, that it exploits coffee-bean growers in the developing world, that it sells goods that are bad for our health, that it is viciously anti-union and that, like McDonald's, it is integral to global American cultural imperialism. The chapter about the chain's impact on individual communities is especially intriguing. Clark spotlights towns like Sharon, Mass., which begged the chain to open a franchise there. Many civic boosters see a Starbucks on Main Street as "a magic key to new prosperity," a signal that your schools aren't too bad and your arts scene is just about to take off. Evaluating the quality of Starbucks coffee, the author argues that as the chain has expanded, it has sacrificed its own high standards. Readers will come away wondering whether Starbucks intentionally peddles burnt-tasting coffee so that, since the plain stuff's not that good, people are more likely to buy pricey, high-fat, sugar-heavy concoctions. Although Clark writes in the epilogue that he continues to fret about the ways in which the chain "diminishes the world's diversity every time it builds a new caf," in most chapters he insists on showing both sides of every coin. He could profitably have played the brash op-ed provocateur a bit more. An absorbing account bolstered by solid reporting. Copyright ┬ęKirkus Reviews, used with permission.

Copyright (c) Kirkus Reviews, used with permission.