Starbucked : a double tall tale of caffeine, commerce, and culture /
The first book to explore the rise of the Starbucks Corporation--and the caffeine-crazy culture that fueled its success--combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and wo...
New York :
- Introduction: The experiment
- The rise of the mermaid. Life before lattes ; A caffeinated craze ; The siren's song ; Leviathan
- Getting steamed. Storm brewing ; A fair trade? ; What's in your cup ; Green-apron army ; The Seattle colonies
- Epilogue: The last drop.