Saved in:
Preview

Starbucked : a double tall tale of caffeine, commerce, and culture /

The first book to explore the rise of the Starbucks Corporation--and the caffeine-crazy culture that fueled its success--combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and wo...

Full description

Main Author: Clark, Taylor, 1979-
Format: Book
Language: English
Published: New York : Little, Brown, 2007
Edition: 1st ed.
Subjects:
Tags: Add Tag
corporate (1), culture (1)
Table of Contents:
  • Introduction: The experiment
  • The rise of the mermaid. Life before lattes ; A caffeinated craze ; The siren's song ; Leviathan
  • Getting steamed. Storm brewing ; A fair trade? ; What's in your cup ; Green-apron army ; The Seattle colonies
  • Epilogue: The last drop.