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Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media us...

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Previous Title: National advertising investments
Corporate Author: Leading National Advertisers, inc.
Other Authors: Media Watch (Organization), Competitive Media Reporting (Firm), CMR (Firm), TNS Media Intelligence (Firm)
Format: Online Serial
Language: English
Published: New York : TNS Media Intelligence ;
Subjects:
Online Access: Online Internet Only Version [2008]
Online Internet Only Version [2009]
Online Internet Only Version [2010]
Online Internet Only Version [Internet service: 2011]
Online Internet Only Version [Multi-Media service: 2011]
Online Version [2008]
Online Version [2009]
Online version [2010]
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Summary: Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.
Item Description: At head of title: <Jan.-June 1984->, BAR/LNA multi-media service; <Jan.-Dec. 1994->, LNA/MediaWatch multi-media service.
Latest issue consulted: Jan./Dec. 2004.
Physical Description: v. : ill. ; 28 cm.
Publication Frequency: Quarterly, last issues cumulative for the year
ISSN: 0190-7166
0027-8467
Access: Electronic access restricted to Villanova University patrons.