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Questionnaire design : how to plan, structure and write survey material for effective market research /

Main Author: Brace, Ian, 1949-
Format: Book
Published: London ; Philadelphia : Kogan Page, 2008.
Edition:2nd ed.
Series:Market research in practice series
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Physical Description:305 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. [286]-293) and index.
ISBN:9780749450281 (pbk.)
0749450282 (pbk.)