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Questionnaire design : how to plan, structure and write survey material for effective market research /

Main Author: Brace, Ian, 1949-
Format: Book
Language: English
Published: London ; Philadelphia : Kogan Page, 2008
Edition: 2nd ed.
Series: Market research in practice series
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010 |a  2008011509 
035 |a (OCoLC)ocn213466386 
040 |a DLC  |c DLC  |d BAKER  |d BTCTA  |d UKM  |d YDXCP  |d BWKUK  |d BWK  |d BWX 
020 |a 9780749450281 (pbk.) 
020 |a 0749450282 (pbk.) 
035 |a (OCoLC)213466386 
049 |a PVUM 
050 0 0 |a HF5415.3  |b .B683 2008 
100 1 |a Brace, Ian,  |d 1949- 
245 1 0 |a Questionnaire design :  |b how to plan, structure and write survey material for effective market research /  |c Ian Brace. 
250 |a 2nd ed. 
260 |a London ;  |a Philadelphia :  |b Kogan Page,  |c 2008. 
300 |a 305 p. :  |b ill. ;  |c 24 cm. 
440 0 |a Market research in practice series 
504 |a Includes bibliographical references (p. [286]-293) and index. 
590 |a November08mkt 
650 0 |a Market surveys  |x Methodology. 
650 0 |a Questionnaires  |x Methodology. 
994 |a 92  |b PVU 
852 0 |b MAIN  |h HF5415.3  |i .B683 2008