Edwards, C. M., & Lebowitz, C. F. (1981). Retail advertising and sales promotion (4th ed.). Englewood Cliffs, N.J.: Prentice-Hall.
Chicago Style CitationEdwards, Charles Mundy., and Carl F. Lebowitz. Retail Advertising and Sales Promotion. 4th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1981.
MLA CitationEdwards, Charles Mundy., and Carl F. Lebowitz. Retail Advertising and Sales Promotion. 4th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1981.