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Gabay's copywriters' compendium the definitive professional writer's guide /

Main Author: Gabay, J. Jonathan.
Corporate Author: EBSCOhost books.
Format: Online Book
Language: English
Published: Oxford ; Burlington, Mass. : Elsevier, 2007
Edition: Pbk. ed.
Subjects:
Online Access: Online version
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035 |a (OCoLC)ocn123345205 
040 |a N$T  |c N$T  |d YDXCP 
020 |a 9780080463599 (electronic bk.) 
020 |a 0080463592 (electronic bk.) 
049 |a PVUA 
050 1 4 |a HF5825  |b .G33 2007 
100 1 |a Gabay, J. Jonathan. 
245 1 0 |a Gabay's copywriters' compendium  |h [electronic resource] :  |b the definitive professional writer's guide /  |c J. Jonathan Gabay. 
246 2 0 |a Copywriters' compendium 
250 |a Pbk. ed. 
260 |a Oxford ;  |a Burlington, Mass. :  |b Elsevier,  |c 2007. 
300 |a 709 p. :  |b ill. ;  |c 24 cm. 
500 |a "Revised and updated edition"-cover. 
500 |a Includes index. 
500 |a ISBN-10 on tp verso is incorrectly listed as 0750683021. 
505 0 |a The creative briefing process -- Mind your Ps and Qs -- Why use ten words when one will do? -- Is it 'its' or 'it's'? -- Spell well -- Consonants divided by continents -- Do you speak marketese? -- Idioms make the heart grow fonder ... -- Clichés -- Metaphors -- Similes -- Would you rather be cuddly or plump? -- Portmanteaus -- All together now -- Rhyme time -- Tongue twisters -- Words from the wise -- The business of quotes -- Is it a bird? Is it a plane? No, it's a sloganeer -- Today's the day ... -- A world of facts -- Top tips -- So what's new. 
650 0 |a Advertising copy  |v Handbooks, manuals, etc. 
650 0 |a Creative writing  |v Handbooks, manuals, etc. 
710 2 |a EBSCOhost books. 
776 1 |c Original  |z 0750683201  |z 9780750683203  |w (OCoLC)76894531 
856 4 0 |z Online version  |u http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=173476 
994 |a 92  |b PVU 
852 0 |b WWW  |h HF5825  |i .G33 2007