Gabay's copywriters' compendium the definitive professional writer's guide /
Oxford ; Burlington, Mass. :
|Online Access:||Online version|
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Table of Contents:
- The creative briefing process
- Mind your Ps and Qs
- Why use ten words when one will do?
- Is it 'its' or 'it's'?
- Spell well
- Consonants divided by continents
- Do you speak marketese?
- Idioms make the heart grow fonder ...
- Would you rather be cuddly or plump?
- All together now
- Rhyme time
- Tongue twisters
- Words from the wise
- The business of quotes
- Is it a bird? Is it a plane? No, it's a sloganeer
- Today's the day ...
- A world of facts
- Top tips
- So what's new.