Gabay's copywriters' compendium the definitive professional writer's guide /
Main Author: | |
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Corporate Author: | |
Format: | Online Book |
Language: | English |
Published: |
Oxford ; Burlington, Mass. :
Elsevier,
2007.
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Edition: | Pbk. ed. |
Subjects: | |
Access: | Online version |
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- The creative briefing process
- Mind your Ps and Qs
- Why use ten words when one will do?
- Is it 'its' or 'it's'?
- Spell well
- Consonants divided by continents
- Do you speak marketese?
- Idioms make the heart grow fonder ...
- Clichés
- Metaphors
- Similes
- Would you rather be cuddly or plump?
- Portmanteaus
- All together now
- Rhyme time
- Tongue twisters
- Words from the wise
- The business of quotes
- Is it a bird? Is it a plane? No, it's a sloganeer
- Today's the day ...
- A world of facts
- Top tips
- So what's new.