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Gabay's copywriters' compendium the definitive professional writer's guide /

Main Author: Gabay, J. Jonathan.
Corporate Author: EBSCOhost books.
Format: Online Book
Published: Oxford ; Burlington, Mass. : Elsevier, 2007.
Edition:Pbk. ed.
Online Access:Online version
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Table of Contents:
  • The creative briefing process
  • Mind your Ps and Qs
  • Why use ten words when one will do?
  • Is it 'its' or 'it's'?
  • Spell well
  • Consonants divided by continents
  • Do you speak marketese?
  • Idioms make the heart grow fonder ...
  • Cliche╠üs
  • Metaphors
  • Similes
  • Would you rather be cuddly or plump?
  • Portmanteaus
  • All together now
  • Rhyme time
  • Tongue twisters
  • Words from the wise
  • The business of quotes
  • Is it a bird? Is it a plane? No, it's a sloganeer
  • Today's the day ...
  • A world of facts
  • Top tips
  • So what's new.