The Adweek copywriting handbook the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters /

Main Author: Sugarman, Joseph, 1938-
Corporate Authors: EBSCOhost books.
Format: Online Book
Language: English
Published: Hoboken, N.J. : Wiley, c2007.
Online Access: Online version
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Item Description: "An Adweek book"--Cover.
Physical Description: xix, 338 p. : ill. ; 24 cm.
Bibliography: Includes bibliographical references (p. 325-326) and index.
ISBN: 9780470088807 (electronic bk.)
047008880X (electronic bk.)
Access: Electronic access restricted to Villanova University patrons.