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The Adweek copywriting handbook the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters /

Main Author: Sugarman, Joseph, 1938-
Corporate Author: EBSCOhost books.
Format: Online Book
Language:English
Published: Hoboken, N.J. : Wiley, c2007.
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Online Access:Online version
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Item Description:"An Adweek book"--Cover.
Physical Description:xix, 338 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 325-326) and index.
ISBN:9780470088807 (electronic bk.)
047008880X (electronic bk.)
Access:Electronic access restricted to Villanova University patrons.