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The Adweek copywriting handbook the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters /

Main Author: Sugarman, Joseph, 1938-
Corporate Author: EBSCOhost books.
Format: Online Book
Language: English
Published: Hoboken, N.J. : Wiley, 2007
Subjects:
Online Access: Online version
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006 m d
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008 070828s2007 njua sb 001 0 eng d
035 |a (OCoLC)ocn166352696 
040 |a N$T  |c N$T  |d YDXCP 
020 |a 9780470088807 (electronic bk.) 
020 |a 047008880X (electronic bk.) 
049 |a PVUA 
050 1 4 |a HF5825  |b .S878 2007 
100 1 |a Sugarman, Joseph,  |d 1938- 
245 1 4 |a The Adweek copywriting handbook  |h [electronic resource] :  |b the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters /  |c Joseph Sugarman. 
246 3 0 |a Copywriting handbook 
260 |a Hoboken, N.J. :  |b Wiley,  |c c2007. 
300 |a xix, 338 p. :  |b ill. ;  |c 24 cm. 
500 |a "An Adweek book"--Cover. 
504 |a Includes bibliographical references (p. 325-326) and index. 
506 |a Electronic access restricted to Villanova University patrons. 
650 0 |a Advertising copy  |v Handbooks, manuals, etc. 
710 2 |a EBSCOhost books. 
776 1 |c Original  |z 0470051248  |z 9780470051245  |w (DLC) 2007274136  |w (OCoLC)123673324 
856 4 0 |z Online version  |u http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=199932 
994 |a 92  |b PVU 
852 0 |b WWW  |h HF5825  |i .S878 2007