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Contemporary research in e-branding

"This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher.

Bibliographic Details
Corporate Author: EBSCOhost books.
Other Authors: Bandyopadhyay, Subir, 1958-
Format: Online Book
Published: Hershey, PA : Information Science Reference, c2009.
Online Access:Online version
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