Handbook of research on mobile marketing management

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Corporate Author: ebrary, Inc.
Other Authors: Pousttchi, Key, 1970-, Wiedemann, Dietmar G., 1977-
Format: Online Book
Language: English
Published: Hershey, PA : Business Science Reference, c2010.
Series: Advances in e-business research series.
Subjects:
Online Access: Online version
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Internet

Online version