Implementing word of mouth marketing online strategies to identify influencers, craft stories, and draw customers /

"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to...

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Main Author: Cakim, Idil Miriam, 1974-
Corporate Author: ebrary, Inc.
Format: Online Book
Language: English
Published: Hoboken, N.J. : Wiley, c2010
Online Access: Online version
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Online version