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The Dynamics of persuasion communication and attitudes in the 21st century /

Main Author: Perloff, Richard M.
Corporate Author: ebrary, Inc.
Format: Online Book
Language: English
Published: Hoboken : Taylor & Francis, 2010
Edition: 4th ed.
Series: Communication series. Communication theory and methodology.
Subjects:
Online Access: Online version
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035 |a (OCoLC)ocn609859085 
040 |a EBLCP  |c EBLCP  |d YDXCP  |d PVU 
020 |a 9780203870327 (electronic bk.) 
020 |a 0203870328 (electronic bk.) 
050 1 4 |a BF637.P4  |b P39 2010 
049 |a PVUM 
100 1 |a Perloff, Richard M. 
245 1 4 |a The Dynamics of persuasion  |h [electronic resource] :  |b communication and attitudes in the 21st century /  |c Richard M. Perloff. 
246 3 |a Communication and attitudes in the twenty-first century 
250 |a 4th ed. 
260 |a Hoboken :  |b Taylor & Francis,  |c 2010. 
300 |a 1 online source (444 p.) :  |b ill. 
490 1 |a Communication series. Communication theory and methodology 
500 |a Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008. 
505 0 |a Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns. 
533 |a Electronic reproduction.  |n Available via World Wide Web. 
538 |a Mode of access: World Wide Web. 
506 |a Electronic access restricted to Villanova University patrons. 
504 |a Includes bibliographical references and index. 
590 |a May2010mkt 
650 0 |a Persuasion (Psychology) 
650 0 |a Mass media  |x Psychological aspects. 
650 0 |a Attitude change. 
655 7 |a Electronic books.  |2 lcsh 
710 2 |a ebrary, Inc. 
776 1 |z 9780415805674 
830 0 |a Communication series.  |p Communication theory and methodology. 
856 4 0 |z Online version  |u http://ezproxy.villanova.edu/login?URL=http://site.ebrary.com/lib/villanova/Top?layout=document&id=10382423 
994 |a C0  |b PVU 
852 0 |b WWW  |h BF637.P4  |i P39 2010