Cover Image
Saved in:

The Dynamics of persuasion communication and attitudes in the 21st century /

Main Author: Perloff, Richard M.
Corporate Author: Ebook Central.
Format: Online Book
Published: Hoboken : Taylor & Francis, 2010.
Edition:4th ed.
Series:Communication series. Communication theory and methodology.
Online Access:Online version
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • Foundations
  • Introduction to persuasion
  • Attitudes: definition and structure
  • Attitudes: functions and consequences
  • Attitude measurement
  • Changing attitudes and behavior
  • Processing persuasive communications
  • "Who says it": source factors in persuasion
  • Message factors
  • Personality and persuasion
  • Cognitive dissonance theory
  • Interpersonal persuasion
  • Persuasion in American society
  • Advertising
  • Communication campaigns.