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The Dynamics of persuasion communication and attitudes in the 21st century /

Main Author: Perloff, Richard M.
Corporate Author: ebrary, Inc.
Format: Online Book
Language: English
Published: Hoboken : Taylor & Francis, 2010
Edition: 4th ed.
Series: Communication series. Communication theory and methodology.
Subjects:
Online Access: Online version
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Table of Contents:
  • Foundations
  • Introduction to persuasion
  • Attitudes: definition and structure
  • Attitudes: functions and consequences
  • Attitude measurement
  • Changing attitudes and behavior
  • Processing persuasive communications
  • "Who says it": source factors in persuasion
  • Message factors
  • Personality and persuasion
  • Cognitive dissonance theory
  • Interpersonal persuasion
  • Persuasion in American society
  • Advertising
  • Communication campaigns.