The Dynamics of persuasion communication and attitudes in the 21st century /
Taylor & Francis,
|Series:||Communication series. Communication theory and methodology.
No Tags, Be the first to tag this record!
- Introduction to persuasion
- Attitudes: definition and structure
- Attitudes: functions and consequences
- Attitude measurement
- Changing attitudes and behavior
- Processing persuasive communications
- "Who says it": source factors in persuasion
- Message factors
- Personality and persuasion
- Cognitive dissonance theory
- Interpersonal persuasion
- Persuasion in American society
- Communication campaigns.